NADA Convention & Expo
Some of the partners with Better Car People recently traveled to Las Vegas, Nevada for the NADA Convention & Expo that took place February 3-6, 2012. The NADA Convention & Expo provides automotive industry personnel with franchise meetings, workshop sessions and shopping, all in one location.
Speakers at the convention included former President George W. Bush, inspiration for the film 127 Hours, Aron Ralston, Chrysler, LLC CEO, Sergio Marchionne and 2011 NADA Chairman, Stephen Wade. There were also over 40 workshops held at this years convention. Workshops ranged from ways to reduce your operating cost, lectures on driving traffic to information on improving Internet sales. NADA offered a little something for everyone!
Better Car People used NADA as an opportunity to meet with existing CRM vendors to explore new development of our core product, Overnight BDC and as a chance to explore how to integrate it with their systems further. We were also able to prospect some new relationships that will help move our product into even more dealerships in the coming year.
Another one of the highlights of the weekend included meeting former NBA player, Dr. J and former running back for the St. Louis Rams, Eric Dickerson.
We are already looking forward to NADA 2013 in sunny Orlando, FL. Will we see you there?
Add comment February 21, 2012
Meet Jimmy Emanuel – Better Car People’s new National Sales Manager
Better Car People would like to introduce our new National Sales Manager, Jimmy Emanuel. Jimmy is a polished and proven management and sales executive. He comes to Better Car People with over 15 years of experience in the delivery of online advertising programs to automotive dealers nationwide.
Prior to joining Better Car People, Jimmy held multiple positions within AutoUSA, AutoNation’s e-Commerce division. Most recently he was the Regional Manager in the Great Lakes territory for AutoUSA. He was a top sales performer with an outstanding record in business development, account management and contract negotiations. Jimmy has a Bachelor of Business Administration (BBA) from Texas State University. He is married and has two sons. In his spare time he enjoys do-it-yourself projects around the house and spending time at the Little League fields. He is also an avid Houston Texans Fan.
Jimmy says that he joined Better Car People because of the management team here and the cutting edge lead response technology we provide dealerships. He said it “seemed liked a no-brainer.” He is excited and eager to work for Better Car People, a company recognized for delivering cost effective communication solutions to automotive dealers nationwide.
We welcome Jimmy to our family and are excited to have him with us!
Add comment January 3, 2012
‘Tis the Holiday Season
This year Better Car People had what some may view as a less traditional holiday gathering. Rather than having a lavish cocktail party, the team decided to celebrate the holiday season with a family fun tailgate and tickets to the Carolina Panthers vs. the Atlanta Falcons NFL game in Charlotte, NC at Bank of America stadium.
Our entire Better Car People family was in attendance. Account executives, quality assurance representatives and our partners, along with their families and friends, gathered for delicious food, great company and a good old football game.
The group enjoyed a catered spread complete with BBQ, chili, brats, potato salad, coleslaw, sweets and more! The day started out a little chilly but by game time it had warmed up nicely. Everyone had a great time. Unfortunately, the Atlanta Falcons came out with the win, but the event couldn’t have been beat!
To further celebrate the holidays we had a “secret Santa gift exchange” at our office in Monroe, North Carolina. All who chose to participate drew the name of an unknowing fellow employee. We set a price limit and were set free to shop. The recipients, of the gifts, were both surprised and delighted. The few “gag gifts,” that were inevitable, were quite humorous and very appropriate for the intended recipient.
We continued to celebrate as we shared a feast of Chick-fil-a and homemade goodies. The entire Better Car People office had a fantastic time and were certainly in the holiday spirit.
Happy Holidays from Better Car People!
Add comment December 19, 2011
A Day at the Track
Have you ever had the urge to drive a car at lighting fast speeds? Maybe a better question, to ask, is who hasn’t? The four partners at Better Car People, Brian Musgrave, Matthew Belk, Tyler Uebele and Chris Martinez, had the chance to do just that at the Bob Bondurant School of High Performance Driving in Chandler, Arizona.
The partners were heading to Phoenix, Arizona for the 16th stop on the 17 city tour with GM eSummit 4.0. The day before they were scheduled to be at the eSummit, they had the opportunity to take part in the one day Z06 Corvette Experience at the Bob Bondurant School. It just seemed fitting that while on the GM eSummit tour they should go to Bondurant, where the official vehicle used is the American performance-icon Chevrolet Corvette – Z51, Z06 and ZR1 models.
The Corvette Z06 is one of the most powerful production cars ever made by GM. It is powered by a 7.0 liter V-8, LS7 engine that puts out 505 HP at 6,300 RPMs. The Corvette Z06 is the exclusive vehicle used in their Corvette Z06 Experience course.
The morning started off with a brief class with the instructors, were they did a Q & A session and reviewed the impressive Corvette Z06. The team learned to harness the power of the Z06 in a number of sessions that included skid control, line techniques, accident avoidance and plenty of track time on a quarter mile, autocross and the 1.6 mile road course. The only incident of the day came on the quarter mile track were Tyler slid off the track and got stuck in a gravel pit. Fortunately, no damage was done to the vehicle.
On the autocross course their abilities and training were put to the test with timed laps. Chris had the fastest single lap, three times out of the nine total laps, but Matthew had the fastest overall average! At the end of the day they were let loose on the 1.6 mile Firebird Raceway Road Course which combines high-speed corners, long straights and low speed turns. The 1.6 mile course is used by many professional racing teams, club racers and the Bob Bondurant School’s Advanced Road Racing classes. The day provided a great team building experience and an unexplainable driving rush!
As a side note: there was a small bet between the partners. The partner with the slowest overall speed, during the timed autocross, would have to hand-wash the others’ car in front of the office…Hey Brian, the wash bucket is out front waiting for you!
Add comment November 14, 2011
Ask the Experts
Check out the latest article in AutoUSA’s Star Leader news letter.
Matthew Belk from Better Car People answers this month’s question for AutoUSA readers.

Matthew Belk from Better Car People
How can my dealership get a better customer response from our leads?
http://www.automotivedigest.com
Add comment October 18, 2011
The GM eSummit gives us a chance to meet our customers
Better Car People always enjoys meeting its customers and this year’s GM eSummit tour is going to be a great opportunity to do just that. Recently at the GM eSummit we attended in Dallas, TX. one of our current client came up first thing in the morning and was telling us how much he loved Overnight BDC and how he has his life back. No more waking up at 2:00 AM to answer a lead or better yet 60 Hand Raiser leads. He also let us know how much he liked the morning report. This gave him a quick reference to all his resent leads. Just then he remembered he didn’t update his schedule to accommodate that he was going to be at the General Motors eSummit all day. At his store they are on a schedule and use us during times when the store is closed or during holidays. We then simply logged in the system and manually changed the times to watch his sales leads all day while enjoyed his sections at the eSummit.
To learn more about Overnight BDC and how it can help you and your store with a fast quality response to sales and service inquiries, visit www.bettercarpeople.com or call (800) 691-882.
Add comment August 31, 2011
GM eSummit 4.0 Houston & Dallas, TX
We are looking forward to the Texas eSummit’s this week. Better Car People has a large number of dealers in the state of Texas and we know there are a number of them that don’t use our full line of products. As always our core product, Overnight BDC, is leading the way for our dealerships, and Overnight BDC for the Service department has been gaining strength all summer too. With our service product, dealers have been able to take control over Internet lead requests on the fixed operations side now more than ever. Our highly trained quality assurance representative act as the dealership staff when you are unable. We can set a tentative appointment for the store or let them know we will be confirming their scheduled service appointment by phone shortly. For our Chevrolet, Buick, GMC and Cadillac dealers, Better Car People will also send out an email for your GM OnStar notifications. This has been most helpful in getting business into the dealership.
GM eSummit 4.0 2011 tour dates:
St. Louis, MO – 8.18.2011
Houston, TX – 8.23.2011
Dallas, TX – 8.25.2011
Atlanta, GA – 9.8.2011
Greensboro, NC – 9.13.2011
Ft. Lauderdale, FL – 9.15.2011
Boston, MA – 9.20.2011
New York, NY – 9.22.2011
Baltimore, MD – 10.11.2011
Pittsburgh, PA – 10.13.2011
Detroit, MI – 10.18.2011
Minneapolis, MN – 10.20.2011
Chicago, IL – 10.25.2011
Columbus, OH – 11.3.2011
Los Angeles, CA – 11.8.2011
Phoenix, AZ – 11.10.2011
San Jose, CA – 11.17.2011
If you are going to be attending any of these upcoming eSummits, come hear all about Overnight BDC and our service response program. You can also visit www.bettercarpeople.com or call 888-620-1920 to talk to a sales associate.
Add comment August 24, 2011
Overnight BDC is your After Hours Lead Response Management Solution
Better Car People and its Overnight BDC is your GM after hours lead
response specialist. Our technology combined with real people is second to none. We offer our Chevrolet Buick GMC and Cadillac clients the best lead response in the industry today. We can do the same for you starting for as little as $299 per month with no setup fee.
Our Overnight BDC
is integrated with over 26 different CRM / ILM
systems. It will turn off the manufacturer’s clock and log the email
response in your CRM. Your Internet sales person will get a copy of
our response to the customer and a daily report can be sent out to as
many people as you like.
Do you need help when responding to inquires at uncomfortable times?
Let Better Car People and Overnight BDC handle it for you! Put our
trained and experienced representatives to work for you!
As consultants we worked and trained car dealers across the US and
know the importance of a fast quality response. Don’t put your
employees through the all night long drudgery of wondering whether
they missed a lead or not.
Our average response time is under 10 minutes and we can customize our schedule around yours. We are General Motors’ leading provider for a Sales and Service inquiry response solution. Call us to find out more information today at (800) 691-8820 or visit us at www.bettercarpeople.com
Add comment August 24, 2011
Meet Me in St. Louie, at the GM eSummit 4.0
We’re kicking this years GM eSummit tour off in St. Louis, MO. Come join Better Car People at booth # 20 and see all the new enhancements we have made to our Overnight BDC product. Serving over 500 car dealerships across America with a fast quality Internet lead response for Sales and Service request.
We have made some new changes to our service responses to better assist with GM OnStar notifications. These changes will help engage the customer and move them closer to setting a service appointment. Alone with the improvements made to our core product Overnight BDC, we have also stream lined our Social Media product, Social Connect. This helps dealers maximize a car dealer’s Internet presence on Facebook, Twitter and through your own dealership Blog.
Better Car People is releasing a new product this fall called On Call. We are rolling it out on the GM eSummit tour this year. On Call is a on demand call center helping car dealers answer sales and service calls when you are unable. It’s a 24 / 7 / 365 service that reduce overhead and increase appointments and customer satisfaction.
For more information on Better Car People and our products. Overnight BDC, Overnight BDC for Service, On Call and Social Connect visit www.bettercarpeople.com
Add comment August 18, 2011
Digital Dealer 2011 in Orlando, FL April 19th. – 21st.
Better Car People will be at Digital Dealer in Orlando Florida from April 19th through 21st.
Contact Us for more information
Add comment April 13, 2011