Posts filed under ‘Internet Training’
Ask the Experts
Check out the latest article in AutoUSA’s Star Leader news letter.
Matthew Belk from Better Car People answers this month’s question for AutoUSA readers.
Matthew Belk from Better Car People
How can my dealership get a better customer response from our leads?
http://www.automotivedigest.com
October 18, 2011
The GM eSummit gives us a chance to meet our customers
Better Car People always enjoys meeting its customers and this year’s GM eSummit tour is going to be a great opportunity to do just that. Recently at the GM eSummit we attended in Dallas, TX. one of our current client came up first thing in the morning and was telling us how much he loved Overnight BDC and how he has his life back. No more waking up at 2:00 AM to answer a lead or better yet 60 Hand Raiser leads. He also let us know how much he liked the morning report. This gave him a quick reference to all his resent leads. Just then he remembered he didn’t update his schedule to accommodate that he was going to be at the General Motors eSummit all day. At his store they are on a schedule and use us during times when the store is closed or during holidays. We then simply logged in the system and manually changed the times to watch his sales leads all day while enjoyed his sections at the eSummit.
To learn more about Overnight BDC and how it can help you and your store with a fast quality response to sales and service inquiries, visit www.bettercarpeople.com or call (800) 691-882.
August 31, 2011
Digital Dealer: Silent Killers – Good Money Wasted Online
Silent Killers
True stories of good money wasted online and how avoid them yourself
We will examine where dealerships have received no return from online initiatives and how to keep from following in their footsteps. The audience will decide which topics we go over using interactive text during the session. Topics include horror stories from SEM, SEO, web sites, banners, used car advertising, e-mail leads and others. Learn from other dealers. Don’t let these mistakes suck your profits dry.
Matthew Belk is an automotive change agent. His job is to take sometimes complex technology and theory and communicate it in a way that will help sell more cars. He is chief of ideas with Better Car People where they find innovative, cost effective ways to help dealers navigate the online jungle.
With over 15 years experience in the automotive industry, Belk draws significant knowledge from his 11 years with the Hendrick Automotive Group, one of the nation’s pre-eminent dealer groups. Charged with heading up Hendrick’s eBusiness initiative, in 2007 alone, Belk helped drive an unprecedented 27,000 e-business sales.
September 20, 2010