Posts filed under ‘Lead Response’
A Video in the Making
During the month of April, our own Matthew Belk and Big Ring Interactive video guru Gio, traveled from Monroe, NC to Boston, MA for a very exciting reason!
The two were scheduled to meet with Darrell Fisher, the Service Director for Lannan Chevrolet of Lowell in Massachusetts. This meeting transpired because General Motors (GM) contacted Better Car People and informed us that at one point Lannan Chevrolet of Lowell had the worst response time in their zone. Lannan Chevrolet then became a Better Car People client and within two months the dealership was #1 in GM for service lead conversion. They had the most leads resulting in some kind of business for service. Talk about a turnaround!
We then contacted the dealership to see what, if any, additional techniques were being implemented in addition to using our OvernightBDC product. We decided that this story would make a great video testimonial. Matthew and Gio took a field trip and went to visit with Darrel at Lannan Chevrolet.
According to Darrell, because Better Car People’s service lead response offers an immediate appointment, customers responded favorably. The responses generated a lot of calls from customers confirming or rescheduling their appointment. More customer contact, means more conversion! One neat thing Lannan Chevrolet does, is give every person who buys a new or used car, at the dealership, a present. The new car owners are walked to the service department and given a box that contains their oil filter for their first oil change. The trip was a great success.
We are currently editing the video testimonial now, so keep an eye out for the final product!
April 30, 2012
Now Offering HTML Formatted Responses for Sales and Service
Better Car People, the home of Overnight BDC, is happy to announce the availability of HTML (i.e. images and live links) formatted lead responses.
Since creating our core product, Overnight BDC, multiple dealers have approached us and inquired about our ability to include HTML and images into their response templates. The dealerships saw this as an opportunity to further promote their brand and to incorporate our response into their overall process. We are excited to report that we have integrated this into our system, as part of our Overnight BDC product for sales and service lead responses, at no additional charge.
Since its release, many car dealerships have used this option to add a header or footer to the email response. Multiple dealers have also added a head shot of the main contact from the dealership. This HTML option provides the ability to create structured responses by denoting text such as headings, paragraphs, lists, links, quotes and other items. The capacity for dealerships to use HTML responses, is based on the dealership’s CRM capabilities and the option of the dealership hosting the image they would like us to use.
Better Car People always takes our customers’ feedback, concerns and suggestions into consideration during product development. We continuously strive to improve our product in order to offer the best service for your dealership.
Please contact Better Car People, in Monroe NC, for more information about adding HTML and images into the email lead responses for your sales and service departments. Our support team can be reached at 800-691-8820 or you can also email an inquiry to support@bettercarpeople.
April 10, 2012
The Crew Visits the Charlotte Checkers
We can still hear the ringing of cow bells, as a result of our latest work outing. This past weekend, Better Car People attended the Charlotte Checkers game. The Checkers played the Chicago Wolves at the Time Warner Cable Arena in Uptown Charlotte, NC.
Better Car People employees and their families attended the game. Our quality assurance staff, account managers and partners enjoyed the festivities.
Our QA’s, Quality Assurance representatives for Overnight BDC, are responsible for reviewing the dealerships response before it is sent out to the customer and sent back into the dealers customer relationship management system (CRM tool). They are required to correct any spelling or grammatical errors and confirm that the response accurately matches the customer’s sales inquiry or service inquiry.
The Support Staff / Account Executive for Better Car People assist with installation of Overnight BDC, for the sales and service department, within a dealership’s CRM / ILM tool. They help with account maintenance and assist our customer base on any support issues that need attention and resolution.
The entire Better Car People team gathered and enjoyed hockey at its finest. In the end, the Charlotte Checkers defeated the Chicago Wolves with a 4-0 win.
March 14, 2012
Meet Jimmy Emanuel – Better Car People’s new National Sales Manager
Better Car People would like to introduce our new National Sales Manager, Jimmy Emanuel. Jimmy is a polished and proven management and sales executive. He comes to Better Car People with over 15 years of experience in the delivery of online advertising programs to automotive dealers nationwide.
Prior to joining Better Car People, Jimmy held multiple positions within AutoUSA, AutoNation’s e-Commerce division. Most recently he was the Regional Manager in the Great Lakes territory for AutoUSA. He was a top sales performer with an outstanding record in business development, account management and contract negotiations. Jimmy has a Bachelor of Business Administration (BBA) from Texas State University. He is married and has two sons. In his spare time he enjoys do-it-yourself projects around the house and spending time at the Little League fields. He is also an avid Houston Texans Fan.
Jimmy says that he joined Better Car People because of the management team here and the cutting edge lead response technology we provide dealerships. He said it “seemed liked a no-brainer.” He is excited and eager to work for Better Car People, a company recognized for delivering cost effective communication solutions to automotive dealers nationwide.
We welcome Jimmy to our family and are excited to have him with us!
January 3, 2012