Posts filed under ‘OvernightBDC’
A Video in the Making
During the month of April, our own Matthew Belk and Big Ring Interactive video guru Gio, traveled from Monroe, NC to Boston, MA for a very exciting reason!
The two were scheduled to meet with Darrell Fisher, the Service Director for Lannan Chevrolet of Lowell in Massachusetts. This meeting transpired because General Motors (GM) contacted Better Car People and informed us that at one point Lannan Chevrolet of Lowell had the worst response time in their zone. Lannan Chevrolet then became a Better Car People client and within two months the dealership was #1 in GM for service lead conversion. They had the most leads resulting in some kind of business for service. Talk about a turnaround!
We then contacted the dealership to see what, if any, additional techniques were being implemented in addition to using our OvernightBDC product. We decided that this story would make a great video testimonial. Matthew and Gio took a field trip and went to visit with Darrel at Lannan Chevrolet.
According to Darrell, because Better Car People’s service lead response offers an immediate appointment, customers responded favorably. The responses generated a lot of calls from customers confirming or rescheduling their appointment. More customer contact, means more conversion! One neat thing Lannan Chevrolet does, is give every person who buys a new or used car, at the dealership, a present. The new car owners are walked to the service department and given a box that contains their oil filter for their first oil change. The trip was a great success.
We are currently editing the video testimonial now, so keep an eye out for the final product!
April 30, 2012
Now Offering HTML Formatted Responses for Sales and Service
Better Car People, the home of Overnight BDC, is happy to announce the availability of HTML (i.e. images and live links) formatted lead responses.
Since creating our core product, Overnight BDC, multiple dealers have approached us and inquired about our ability to include HTML and images into their response templates. The dealerships saw this as an opportunity to further promote their brand and to incorporate our response into their overall process. We are excited to report that we have integrated this into our system, as part of our Overnight BDC product for sales and service lead responses, at no additional charge.
Since its release, many car dealerships have used this option to add a header or footer to the email response. Multiple dealers have also added a head shot of the main contact from the dealership. This HTML option provides the ability to create structured responses by denoting text such as headings, paragraphs, lists, links, quotes and other items. The capacity for dealerships to use HTML responses, is based on the dealership’s CRM capabilities and the option of the dealership hosting the image they would like us to use.
Better Car People always takes our customers’ feedback, concerns and suggestions into consideration during product development. We continuously strive to improve our product in order to offer the best service for your dealership.
Please contact Better Car People, in Monroe NC, for more information about adding HTML and images into the email lead responses for your sales and service departments. Our support team can be reached at 800-691-8820 or you can also email an inquiry to support@bettercarpeople.
April 10, 2012
The Beginning of a Beautiful Friendship
Recently, our very own Matthew Belk made a trip to the CARFAX headquarters in Centreville, Virginia. For those of you who aren’t as familiar with CARFAX, they have the most comprehensive vehicle history database in North America. They provide vehicle history information to buyers and sellers of used vehicles. CARFAX Vehicle History Reports are used by millions every year and are available for used cars and light trucks for model years after 1981. The reports include helpful information on vehicles such as flood damage history, odometer readings, service records, vehicle use, etc.
While Matthew was visiting CARFAX he sat down with Bill Eager, the Vice President of Sales. The pair discussed data integration between Better Car People’s products, such as OvernightBDC and CARFAX’s product offerings. Matthew was also able to attend a company meeting while he was there. During this meeting, CARFAX found out the great news that they ranked as the 6th “Best Place to Work in Virginia” in the Large Employer Category for 2012.
Matthew thoroughly enjoyed visiting CARFAX but he was excited to get back home to Better Car People in Monroe, NC. We are excited to see how this relationship, between two great automotive companies, will grow over the coming months.
March 26, 2012
The Crew Visits the Charlotte Checkers
We can still hear the ringing of cow bells, as a result of our latest work outing. This past weekend, Better Car People attended the Charlotte Checkers game. The Checkers played the Chicago Wolves at the Time Warner Cable Arena in Uptown Charlotte, NC.
Better Car People employees and their families attended the game. Our quality assurance staff, account managers and partners enjoyed the festivities.
Our QA’s, Quality Assurance representatives for Overnight BDC, are responsible for reviewing the dealerships response before it is sent out to the customer and sent back into the dealers customer relationship management system (CRM tool). They are required to correct any spelling or grammatical errors and confirm that the response accurately matches the customer’s sales inquiry or service inquiry.
The Support Staff / Account Executive for Better Car People assist with installation of Overnight BDC, for the sales and service department, within a dealership’s CRM / ILM tool. They help with account maintenance and assist our customer base on any support issues that need attention and resolution.
The entire Better Car People team gathered and enjoyed hockey at its finest. In the end, the Charlotte Checkers defeated the Chicago Wolves with a 4-0 win.
March 14, 2012
NADA Convention & Expo
Some of the partners with Better Car People recently traveled to Las Vegas, Nevada for the NADA Convention & Expo that took place February 3-6, 2012. The NADA Convention & Expo provides automotive industry personnel with franchise meetings, workshop sessions and shopping, all in one location.
Speakers at the convention included former President George W. Bush, inspiration for the film 127 Hours, Aron Ralston, Chrysler, LLC CEO, Sergio Marchionne and 2011 NADA Chairman, Stephen Wade. There were also over 40 workshops held at this years convention. Workshops ranged from ways to reduce your operating cost, lectures on driving traffic to information on improving Internet sales. NADA offered a little something for everyone!
Better Car People used NADA as an opportunity to meet with existing CRM vendors to explore new development of our core product, Overnight BDC and as a chance to explore how to integrate it with their systems further. We were also able to prospect some new relationships that will help move our product into even more dealerships in the coming year.
Another one of the highlights of the weekend included meeting former NBA player, Dr. J and former running back for the St. Louis Rams, Eric Dickerson.
We are already looking forward to NADA 2013 in sunny Orlando, FL. Will we see you there?
February 21, 2012
Meet Jimmy Emanuel – Better Car People’s new National Sales Manager
Better Car People would like to introduce our new National Sales Manager, Jimmy Emanuel. Jimmy is a polished and proven management and sales executive. He comes to Better Car People with over 15 years of experience in the delivery of online advertising programs to automotive dealers nationwide.
Prior to joining Better Car People, Jimmy held multiple positions within AutoUSA, AutoNation’s e-Commerce division. Most recently he was the Regional Manager in the Great Lakes territory for AutoUSA. He was a top sales performer with an outstanding record in business development, account management and contract negotiations. Jimmy has a Bachelor of Business Administration (BBA) from Texas State University. He is married and has two sons. In his spare time he enjoys do-it-yourself projects around the house and spending time at the Little League fields. He is also an avid Houston Texans Fan.
Jimmy says that he joined Better Car People because of the management team here and the cutting edge lead response technology we provide dealerships. He said it “seemed liked a no-brainer.” He is excited and eager to work for Better Car People, a company recognized for delivering cost effective communication solutions to automotive dealers nationwide.
We welcome Jimmy to our family and are excited to have him with us!
January 3, 2012
A Day at the Track
Have you ever had the urge to drive a car at lighting fast speeds? Maybe a better question, to ask, is who hasn’t? The four partners at Better Car People, Brian Musgrave, Matthew Belk, Tyler Uebele and Chris Martinez, had the chance to do just that at the Bob Bondurant School of High Performance Driving in Chandler, Arizona.
The partners were heading to Phoenix, Arizona for the 16th stop on the 17 city tour with GM eSummit 4.0. The day before they were scheduled to be at the eSummit, they had the opportunity to take part in the one day Z06 Corvette Experience at the Bob Bondurant School. It just seemed fitting that while on the GM eSummit tour they should go to Bondurant, where the official vehicle used is the American performance-icon Chevrolet Corvette – Z51, Z06 and ZR1 models.
The Corvette Z06 is one of the most powerful production cars ever made by GM. It is powered by a 7.0 liter V-8, LS7 engine that puts out 505 HP at 6,300 RPMs. The Corvette Z06 is the exclusive vehicle used in their Corvette Z06 Experience course.
The morning started off with a brief class with the instructors, were they did a Q & A session and reviewed the impressive Corvette Z06. The team learned to harness the power of the Z06 in a number of sessions that included skid control, line techniques, accident avoidance and plenty of track time on a quarter mile, autocross and the 1.6 mile road course. The only incident of the day came on the quarter mile track were Tyler slid off the track and got stuck in a gravel pit. Fortunately, no damage was done to the vehicle.
On the autocross course their abilities and training were put to the test with timed laps. Chris had the fastest single lap, three times out of the nine total laps, but Matthew had the fastest overall average! At the end of the day they were let loose on the 1.6 mile Firebird Raceway Road Course which combines high-speed corners, long straights and low speed turns. The 1.6 mile course is used by many professional racing teams, club racers and the Bob Bondurant School’s Advanced Road Racing classes. The day provided a great team building experience and an unexplainable driving rush!
As a side note: there was a small bet between the partners. The partner with the slowest overall speed, during the timed autocross, would have to hand-wash the others’ car in front of the office…Hey Brian, the wash bucket is out front waiting for you!
November 14, 2011
Ask the Experts
Check out the latest article in AutoUSA’s Star Leader news letter.
Matthew Belk from Better Car People answers this month’s question for AutoUSA readers.
Matthew Belk from Better Car People
How can my dealership get a better customer response from our leads?
http://www.automotivedigest.com
October 18, 2011
The GM eSummit gives us a chance to meet our customers
Better Car People always enjoys meeting its customers and this year’s GM eSummit tour is going to be a great opportunity to do just that. Recently at the GM eSummit we attended in Dallas, TX. one of our current client came up first thing in the morning and was telling us how much he loved Overnight BDC and how he has his life back. No more waking up at 2:00 AM to answer a lead or better yet 60 Hand Raiser leads. He also let us know how much he liked the morning report. This gave him a quick reference to all his resent leads. Just then he remembered he didn’t update his schedule to accommodate that he was going to be at the General Motors eSummit all day. At his store they are on a schedule and use us during times when the store is closed or during holidays. We then simply logged in the system and manually changed the times to watch his sales leads all day while enjoyed his sections at the eSummit.
To learn more about Overnight BDC and how it can help you and your store with a fast quality response to sales and service inquiries, visit www.bettercarpeople.com or call (800) 691-882.
August 31, 2011
GM eSummit 4.0 Houston & Dallas, TX
We are looking forward to the Texas eSummit’s this week. Better Car People has a large number of dealers in the state of Texas and we know there are a number of them that don’t use our full line of products. As always our core product, Overnight BDC, is leading the way for our dealerships, and Overnight BDC for the Service department has been gaining strength all summer too. With our service product, dealers have been able to take control over Internet lead requests on the fixed operations side now more than ever. Our highly trained quality assurance representative act as the dealership staff when you are unable. We can set a tentative appointment for the store or let them know we will be confirming their scheduled service appointment by phone shortly. For our Chevrolet, Buick, GMC and Cadillac dealers, Better Car People will also send out an email for your GM OnStar notifications. This has been most helpful in getting business into the dealership.
GM eSummit 4.0 2011 tour dates:
St. Louis, MO – 8.18.2011
Houston, TX – 8.23.2011
Dallas, TX – 8.25.2011
Atlanta, GA – 9.8.2011
Greensboro, NC – 9.13.2011
Ft. Lauderdale, FL – 9.15.2011
Boston, MA – 9.20.2011
New York, NY – 9.22.2011
Baltimore, MD – 10.11.2011
Pittsburgh, PA – 10.13.2011
Detroit, MI – 10.18.2011
Minneapolis, MN – 10.20.2011
Chicago, IL – 10.25.2011
Columbus, OH – 11.3.2011
Los Angeles, CA – 11.8.2011
Phoenix, AZ – 11.10.2011
San Jose, CA – 11.17.2011
If you are going to be attending any of these upcoming eSummits, come hear all about Overnight BDC and our service response program. You can also visit www.bettercarpeople.com or call 888-620-1920 to talk to a sales associate.
August 24, 2011