Posts filed under ‘Reputation Management’
Meet Me in St. Louie, at the GM eSummit 4.0
We’re kicking this years GM eSummit tour off in St. Louis, MO. Come join Better Car People at booth # 20 and see all the new enhancements we have made to our Overnight BDC product. Serving over 500 car dealerships across America with a fast quality Internet lead response for Sales and Service request.
We have made some new changes to our service responses to better assist with GM OnStar notifications. These changes will help engage the customer and move them closer to setting a service appointment. Alone with the improvements made to our core product Overnight BDC, we have also stream lined our Social Media product, Social Connect. This helps dealers maximize a car dealer’s Internet presence on Facebook, Twitter and through your own dealership Blog.
Better Car People is releasing a new product this fall called On Call. We are rolling it out on the GM eSummit tour this year. On Call is a on demand call center helping car dealers answer sales and service calls when you are unable. It’s a 24 / 7 / 365 service that reduce overhead and increase appointments and customer satisfaction.
For more information on Better Car People and our products. Overnight BDC, Overnight BDC for Service, On Call and Social Connect visit www.bettercarpeople.com
August 18, 2011
Happy New Year. Sleep well tonight. Overnight BDC is here.
Better Car People would like to wish everyone a happy and safe new year! We would like to thank all of our outstanding clients for making this past year such a success and we are committed to providing excellent service to everyone in years to come.
We have helped hundreds of clients answer their leads in minutes. With the quality of our responses, our clients are reporting higher sales conversion. We have added the ability to answer service leads. Our Reputation Management and Social Media Management service, added in the 4th quarter of the year, has produced a massive amount of keyword-rich blog content for our clients and achieved positive reviews boosting our clients’ reputation online.
We are looking forward to reaching new heights in the new year. Stay tuned for updates on what will happen at Better Car People and Overnight BDC.
Happy new year everyone!
December 31, 2010
Will any Better Car People services be under your tree this Christmas?
Better Car People offers Overnight BDC, Overnight BDC for Service, Social Media Management, and Reputation Management for car dealers. Pick what works best for your dealership this Christmas season or select them all for a worry-free holiday.
December 21, 2010
Will Reputation Management for your dealership be under your tree?
Make sure that your dealership is secure for the holidays with a solid online reputation. Everyday your customers are online talking about you on the web and you should have a right to know about it, listen to what they have to say, and make sure that your dealership puts its best face forward.
Find out more about our Dealership Reputation Management Service.
December 14, 2010
Monitor your dealership with Google Realtime
Ever wanted to know what people were saying about your dealership or business in real time as it happens? Google just released Google Realtime that scours the social web for anything that people are saying about your dealership. Whether people are checking into your business using Foursquare, talking about you on Twitter, blogging about you, checking in with Facebook, or even posting a review of your business online, all of these show up on a convenient timeline for at-a-glance viewing.
Google Realtime even updates the page automatically when a new post happens. We did a little test by searching for Better Car People and used quotes around our business name in order to return searches that had the entire business name in them. This is what we found:
Try Google Realtime
Let us know what you find. If you find some things that are unfavorable, let us know. We help fix those through our Reputation Management service for dealers. For any other questions or requests, contact us.
November 30, 2010
In Houston, TX at the eSummit showing off our Lead Answering, Social Media and Reputation Management services
Better Car People successfully attended and met with a great group of dealers at the last stop on the GM eSummit tour in Houston, TX. Our services: Overnight BDC, Reputation Management for dealers, and Social Media Management for dealers as well as Overnight BDC for Service were well accepted.
Owner, Matthew Belk, spear-headed the presentation to the dealers present using his vast knowledge of the automotive industry and experience with the Hendrick Automotive Group to communicate the need and necessity of the web 3.0 services now available through Better Car People.
Thanks to the facilitators at the GM eSummit for their hospitality.
For more information about Better Car People services, contact us.
November 29, 2010
How to monitor your dealership with Google Alerts
You have too much going on in your dealership to pay attention to what people are saying about you on the internet, right? Wrong. Google Alerts is an easy way to keep an eye on what is said about your dealership online.
Setting up Google Alerts is EASY:
Go to www.google.com/alerts(if you have a gmail account, it is helpful to login first so that you can modify your alert later)- Enter your dealership or business name into the Search Terms field.(TIP: put quote marks on each side to isolate only alerts about your dealership name. Example: “Independence Mitsubishi”
- Leave the drop down menus alone and enter your email in the bottom box then click “Create Alert”
- IMPORTANT: check your email and click on the link to approve your Google Alert. If you neglect to approve the alert, it will not be sent. (TIP: if you no longer want to receive alerts, each alert message has a link at the bottom where you can turn them off)
You can also setup Google Alerts to appear in your eReader or Google Reader. This is helpful so that the Google Alert emails do not clutter your email box. Of course, this only works if you check your eReader often. We also routinely use Google Alerts with our Reputation Management and Social Media Management services so that you can keep tabs on what we are doing for your dealership.
For more information about Google Alerts or any of our other services, contact us.
November 9, 2010
How to set up Google Places: a Checklist
Setting up a Google Places listing for your business can be accomplished in a few simple steps. There are a few things that you will need in order to accomplish setting up your Google Places listing. You must have a google account. You will also need to collect primary business information such as your address, a business phone number that does not ring to a switchboard, and any logos or business photos that you would like to add to your listing.
- Go to http://www.google.com/local/add/businessCenter and log in with your Google Account. (alternately, you can start by going to maps.google.com and clicking “claim my listing” on your already listed Google Local page.)
- Select “add a new business >>”
- Follow the steps to add your business information. Be careful to enter your information correctly.
- Please note that when adding your phone number, Google will verify your business by calling that number and providing a PIN number for verification. It is advisable not to use a cell phone or a number that rings to a switchboard.
- To fully optimize your listing, add descriptive keywords to the “Description” field and select appropriate categories where your business will be listed. If applicable, also list your operating hours and method of payment. This will make your listing appear complete and give customers the information they are looking for.
- Adding Photos. Add photos of your business location, popular products, and any official logos of the business. TIP: upload the logo you wish to be displayed as the profile picture last.
- Adding Videos. If you have company videos on YouTube, you can attach them to your business profile. Be careful that the YouTube account contains only company videos. Google will pull external content into your listing from other sources on the web as well.
- Additional Details. Include these if possible. This will include more powerful keywords that will be associated with your page.
- Verify your business listing. You can verify your listing by phone or by postcard. Phone is optimal as the postcard is often lost in the mail and takes a long time. Google will call the phone number on the listing and provide a PIN number to enter for verification purposes. The process should take less than 5 minutes.
- That’s it, you’re done!
Image of the postcard that Google sends as verification if you cannot verify via phone:
Further optimization can be done by returning to your Google Places dashboard and clicking on the “Offers” tab. Use the editor to add a coupon or special offer to your listing. This coupon may also be used by Google in other places around the web and is highly encouraged.
For other questions about optimizing your Google Places page, contact us.
November 3, 2010
How to get good positive reviews online
- Take the reviews that you already have seriously.
Don’t sweep the reviews that you have under the rug. Consider the reviews as constructive criticism so that you can build a better business. While most of the bad reviews that are written are from misunderstandings or someone just having a bad day, this can be prevented and learning can come from the experience. Make sure that those who give you good reviews know that they are appreciated. - Ask for reviews.
Don’t be afraid to ask customers for their opinion. After a relationship has been made encourage customers to make a note of their experience and provide them with avenues to do so. - Build strong social web presence.
Be social. Facebook, Twitter, and blogs are the most effective web optimization platforms available. Twitter of these three sends the most traffic back to your site via links. Facebook is great for creating a community of people who like you and it becomes a captive audience that you can market to. A well constructed and continually updated blog is by far the most effective way to optimize your website for keywords on search engines. - Respond quickly to bad reviews (Don’t argue with negative reviewers)
Resist the urge to fire back and people who give you a bad review. Don’t be degrading. Acknowledge that the situation is very real in the eyes of the customer even if it seems trivial or an obvious misunderstanding. - Reach out to negative reviewers directly.
Most review sites display the name or “handle” of the reviewer allowing the business-owner to address the reviewer directly. The reviewer has full control over his or her review and can remove it if prompted or if the situation is resolved. The reviewer may also choose to update their bad review with a glowing description of how the matter was resolved. - Make it easy for customers to review your business.
Many of your customers just don’t know where to go to say something nice about you. Providing links to your review pages and little reminders of where they can express themselves (and let them know that you are listening!) can make all the difference. When your customers know that you care about what they have to say, they will be more willing to write reviews. - Go the extra mile
Good service is expected. Exceptional treatment is not and will surprise even the most callous customer. When having such an experience, good reviews will surely follow. - Never pay for reviews
Bribery is not a good option. Trading services or money for good reviews is frowned upon in every industry. Many companies have fallen into PR disasters because of this. The best policy is honesty. - Check Google frequently
See what your “first page of Google” looks like on a regular basis. The face of the web is constantly changing. New review sites pop up all the time and take advantage of these to sculpt your online reputation.
October 27, 2010
Reputation Management and Social Media Management
Reputation Management:
- Over 90% of your customers research online before contacting your business.
- 3rd-Party reviews speak louder than any advertising that you can pay for.
- Review sites naturally rank highly in search engine results.
- Online customers see these reviews when they search for directions to your business.
- Reviews last forever. The most effective way to remove them is to bury them with good reviews.
Our Process:
- We scour the web for reviews about your business
- We identify the reviews sites that are hurting your business.
- We create, manage and contact customers and bury any bad reviews with positive reviews.
- We monitor your online presence for any changes and notify you when a bad review has been posted. This allows you to contact these people and rectify the relationship. Bad reviews CAN be removed by the person who posted it.
- We repeat this process monthly in order to completely bury any bad reviews.
- We help display your maps listing above your competition. Maps/reviews sites with more reviews show up at the top of search engine results.
Social Media Management:
- Fastest way to spread information online.
- Naturally high results in Search Engine results.
- Search Engines crave lots of text.
- A blog is the single most effective platform for driving visits to a business website.
- Twitter is the fastest social platform in the world and gives the most referral traffic of any social network.
- Facebook regularly shows up on the first page of search engines for your name. Control your first page.
Our Process:
- Build up your social profiles. If you do not already have a Blog, Twitter and a business Facebook page, we will create and manage them for you.
- We have a team of content writers that write High Quality articles and post them regularly to all of your social sites.
- Each article is customized to your target market and can be used to aggressively target your competition.
- Back-links are dynamically added to each article that link to your inventory and quote pages to generate Leads.
- Watch as we take over the first page of Search Engine results for your name, your target cities, and eventually your competition.
October 13, 2010