Posts filed under ‘Social Media Management’
Meet Me in St. Louie, at the GM eSummit 4.0
We’re kicking this years GM eSummit tour off in St. Louis, MO. Come join Better Car People at booth # 20 and see all the new enhancements we have made to our Overnight BDC product. Serving over 500 car dealerships across America with a fast quality Internet lead response for Sales and Service request.
We have made some new changes to our service responses to better assist with GM OnStar notifications. These changes will help engage the customer and move them closer to setting a service appointment. Alone with the improvements made to our core product Overnight BDC, we have also stream lined our Social Media product, Social Connect. This helps dealers maximize a car dealer’s Internet presence on Facebook, Twitter and through your own dealership Blog.
Better Car People is releasing a new product this fall called On Call. We are rolling it out on the GM eSummit tour this year. On Call is a on demand call center helping car dealers answer sales and service calls when you are unable. It’s a 24 / 7 / 365 service that reduce overhead and increase appointments and customer satisfaction.
For more information on Better Car People and our products. Overnight BDC, Overnight BDC for Service, On Call and Social Connect visit www.bettercarpeople.com
August 18, 2011
Happy New Year. Sleep well tonight. Overnight BDC is here.
Better Car People would like to wish everyone a happy and safe new year! We would like to thank all of our outstanding clients for making this past year such a success and we are committed to providing excellent service to everyone in years to come.
We have helped hundreds of clients answer their leads in minutes. With the quality of our responses, our clients are reporting higher sales conversion. We have added the ability to answer service leads. Our Reputation Management and Social Media Management service, added in the 4th quarter of the year, has produced a massive amount of keyword-rich blog content for our clients and achieved positive reviews boosting our clients’ reputation online.
We are looking forward to reaching new heights in the new year. Stay tuned for updates on what will happen at Better Car People and Overnight BDC.
Happy new year everyone!
December 31, 2010
Will any Better Car People services be under your tree this Christmas?
Better Car People offers Overnight BDC, Overnight BDC for Service, Social Media Management, and Reputation Management for car dealers. Pick what works best for your dealership this Christmas season or select them all for a worry-free holiday.
December 21, 2010
In Houston, TX at the eSummit showing off our Lead Answering, Social Media and Reputation Management services
Better Car People successfully attended and met with a great group of dealers at the last stop on the GM eSummit tour in Houston, TX. Our services: Overnight BDC, Reputation Management for dealers, and Social Media Management for dealers as well as Overnight BDC for Service were well accepted.
Owner, Matthew Belk, spear-headed the presentation to the dealers present using his vast knowledge of the automotive industry and experience with the Hendrick Automotive Group to communicate the need and necessity of the web 3.0 services now available through Better Car People.
Thanks to the facilitators at the GM eSummit for their hospitality.
For more information about Better Car People services, contact us.
November 29, 2010
Using “Facebook Deals” for your business
Facebook recently launched “Facebook Deals” for places pages on Facebook. Please note that this is only for the “Facebook Places” pages and does not work for business pages, personal pages or groups, so refer to our post on How to Claim your Facebook Places Page in order to make sure you have one and it is verified. During first launch (beta) Facebook is only giving this functionality to a select set of businesses. (many car dealerships are part of this preview!)
Types of Facebook Deals that you can use:
- Individual Deals (one-time deal: launch of new product, gift with purchase, excess inventory, etc.)
- Loyalty Deals (reward loyal customers who have a certain number of check-ins)
- Friend Deals (group discounts for a group of a certain number of people)
- Charity Deals (example: we will give $1 per check-in to charity xyz)
How to create your Facebook Deal:
- Choose your deal type
- Define your offer
- Specify run dates and restrictions
- Promote your deal (post your deal on your Facebook business page wall and share it with all of the people who like your page as well as your friends on your personal page.)
For more information about managing your social media, contact us.
November 24, 2010
How to monitor your dealership with Google Alerts
You have too much going on in your dealership to pay attention to what people are saying about you on the internet, right? Wrong. Google Alerts is an easy way to keep an eye on what is said about your dealership online.
Setting up Google Alerts is EASY:
Go to www.google.com/alerts(if you have a gmail account, it is helpful to login first so that you can modify your alert later)- Enter your dealership or business name into the Search Terms field.(TIP: put quote marks on each side to isolate only alerts about your dealership name. Example: “Independence Mitsubishi”
- Leave the drop down menus alone and enter your email in the bottom box then click “Create Alert”
- IMPORTANT: check your email and click on the link to approve your Google Alert. If you neglect to approve the alert, it will not be sent. (TIP: if you no longer want to receive alerts, each alert message has a link at the bottom where you can turn them off)
You can also setup Google Alerts to appear in your eReader or Google Reader. This is helpful so that the Google Alert emails do not clutter your email box. Of course, this only works if you check your eReader often. We also routinely use Google Alerts with our Reputation Management and Social Media Management services so that you can keep tabs on what we are doing for your dealership.
For more information about Google Alerts or any of our other services, contact us.
November 9, 2010
Check in your business with Facebook Places
Facebook has recently released the ability to check-in to business locations with “Facebook Places.” This can be a very lucrative opportunity for your business or dealership. If you haven’t heard about Facebook Places, it is very similar to Google Places where your customers can “tag” your business in their Facebook wall post and indicate that they are either at your place of business, like it, or plan on going there.
Here are a few simple steps from the Facebook Help page that will allow you to verify your Facebook Places page and start using it for your own marketing.
Search for the Place on Facebook you wish to claim as your business. If no Place exists for your business, you can create a new Place. (if you are adding your business from a PC/mac, you can use this link: touch.facebook.com)
Once you locate the Place for your business, click the “Is this your business?” link at the bottom of the Place. (if you can’t locate your business, just click “add.”) You will have to fillout your business location information. Important: There are 2 methods of verification. You can verify your listing with a company email address that matches the company website domain name or you can verify by scanning or photographing a utility or phone bill with your business address on it.- Complete the step-by-step verification process to claim your Place.
Alternately, you may see a notification like this on your Facebook Business Page asking you to verify your Facebook Places page:
*Facebook would like us to know: Please keep in mind that only official representatives of a business can claim the Place on Facebook. Click here to learn more about the benefits of using Facebook Places for your business.
Visit Better Car People’s Facebook Places page
November 8, 2010
How to set up Google Places: a Checklist
Setting up a Google Places listing for your business can be accomplished in a few simple steps. There are a few things that you will need in order to accomplish setting up your Google Places listing. You must have a google account. You will also need to collect primary business information such as your address, a business phone number that does not ring to a switchboard, and any logos or business photos that you would like to add to your listing.
- Go to http://www.google.com/local/add/businessCenter and log in with your Google Account. (alternately, you can start by going to maps.google.com and clicking “claim my listing” on your already listed Google Local page.)
- Select “add a new business >>”
- Follow the steps to add your business information. Be careful to enter your information correctly.
- Please note that when adding your phone number, Google will verify your business by calling that number and providing a PIN number for verification. It is advisable not to use a cell phone or a number that rings to a switchboard.
- To fully optimize your listing, add descriptive keywords to the “Description” field and select appropriate categories where your business will be listed. If applicable, also list your operating hours and method of payment. This will make your listing appear complete and give customers the information they are looking for.
- Adding Photos. Add photos of your business location, popular products, and any official logos of the business. TIP: upload the logo you wish to be displayed as the profile picture last.
- Adding Videos. If you have company videos on YouTube, you can attach them to your business profile. Be careful that the YouTube account contains only company videos. Google will pull external content into your listing from other sources on the web as well.
- Additional Details. Include these if possible. This will include more powerful keywords that will be associated with your page.
- Verify your business listing. You can verify your listing by phone or by postcard. Phone is optimal as the postcard is often lost in the mail and takes a long time. Google will call the phone number on the listing and provide a PIN number to enter for verification purposes. The process should take less than 5 minutes.
- That’s it, you’re done!
Image of the postcard that Google sends as verification if you cannot verify via phone:
Further optimization can be done by returning to your Google Places dashboard and clicking on the “Offers” tab. Use the editor to add a coupon or special offer to your listing. This coupon may also be used by Google in other places around the web and is highly encouraged.
For other questions about optimizing your Google Places page, contact us.
November 3, 2010
How to create a Facebook business page
Don’t make the mistake of creating a “personal” Facebook page for your business. This is a common mistake that many businesses make. Creating a Facebook page for your business is easy. Follow these simple steps to set up your Facebook business page:
- Visit the Facebook Page setup page to start.
- Once you’ve entered the required information, you will be taken to the Facebook Login page and asked if you have a Facebook account. If you do not currently have a Facebook account, select “I do not have a Facebook account.” Enter your email address and date of birth.
- Note that you must have a personal Facebook account in order to set up a business Facebook account. To view a list of pages that you admin, visit http://www.facebook.com/pages This is also a common mistake because when you log in, you will be automatically taken to your personal page and not the business page. Make sure that you always ensure that you make changes on your business page only.
- If you do no intend to use your personal page, it is a good idea to adjust your Privacy Settings to “only me” on all categories for your personal page so that no one will find your personal page in the Facebook search.
For more information about using Facebook for business and leveraging it for online marketing, check out our Social Media Management service.
October 22, 2010
Reputation Management and Social Media Management
Reputation Management:
- Over 90% of your customers research online before contacting your business.
- 3rd-Party reviews speak louder than any advertising that you can pay for.
- Review sites naturally rank highly in search engine results.
- Online customers see these reviews when they search for directions to your business.
- Reviews last forever. The most effective way to remove them is to bury them with good reviews.
Our Process:
- We scour the web for reviews about your business
- We identify the reviews sites that are hurting your business.
- We create, manage and contact customers and bury any bad reviews with positive reviews.
- We monitor your online presence for any changes and notify you when a bad review has been posted. This allows you to contact these people and rectify the relationship. Bad reviews CAN be removed by the person who posted it.
- We repeat this process monthly in order to completely bury any bad reviews.
- We help display your maps listing above your competition. Maps/reviews sites with more reviews show up at the top of search engine results.
Social Media Management:
- Fastest way to spread information online.
- Naturally high results in Search Engine results.
- Search Engines crave lots of text.
- A blog is the single most effective platform for driving visits to a business website.
- Twitter is the fastest social platform in the world and gives the most referral traffic of any social network.
- Facebook regularly shows up on the first page of search engines for your name. Control your first page.
Our Process:
- Build up your social profiles. If you do not already have a Blog, Twitter and a business Facebook page, we will create and manage them for you.
- We have a team of content writers that write High Quality articles and post them regularly to all of your social sites.
- Each article is customized to your target market and can be used to aggressively target your competition.
- Back-links are dynamically added to each article that link to your inventory and quote pages to generate Leads.
- Watch as we take over the first page of Search Engine results for your name, your target cities, and eventually your competition.
October 13, 2010