Ask the Experts
Check out the latest article in AutoUSA’s Star Leader news letter.
Matthew Belk from Better Car People answers this month’s question for AutoUSA readers.

Matthew Belk from Better Car People
How can my dealership get a better customer response from our leads?
http://www.automotivedigest.com
October 18, 2011
The GM eSummit gives us a chance to meet our customers
Better Car People always enjoys meeting its customers and this year’s GM eSummit tour is going to be a great opportunity to do just that. Recently at the GM eSummit we attended in Dallas, TX. one of our current client came up first thing in the morning and was telling us how much he loved Overnight BDC and how he has his life back. No more waking up at 2:00 AM to answer a lead or better yet 60 Hand Raiser leads. He also let us know how much he liked the morning report. This gave him a quick reference to all his resent leads. Just then he remembered he didn’t update his schedule to accommodate that he was going to be at the General Motors eSummit all day. At his store they are on a schedule and use us during times when the store is closed or during holidays. We then simply logged in the system and manually changed the times to watch his sales leads all day while enjoyed his sections at the eSummit.
To learn more about Overnight BDC and how it can help you and your store with a fast quality response to sales and service inquiries, visit www.bettercarpeople.com or call (800) 691-882.
August 31, 2011
GM eSummit 4.0 Houston & Dallas, TX
We are looking forward to the Texas eSummit’s this week. Better Car People has a large number of dealers in the state of Texas and we know there are a number of them that don’t use our full line of products. As always our core product, Overnight BDC, is leading the way for our dealerships, and Overnight BDC for the Service department has been gaining strength all summer too. With our service product, dealers have been able to take control over Internet lead requests on the fixed operations side now more than ever. Our highly trained quality assurance representative act as the dealership staff when you are unable. We can set a tentative appointment for the store or let them know we will be confirming their scheduled service appointment by phone shortly. For our Chevrolet, Buick, GMC and Cadillac dealers, Better Car People will also send out an email for your GM OnStar notifications. This has been most helpful in getting business into the dealership.
GM eSummit 4.0 2011 tour dates:
St. Louis, MO – 8.18.2011
Houston, TX – 8.23.2011
Dallas, TX – 8.25.2011
Atlanta, GA – 9.8.2011
Greensboro, NC – 9.13.2011
Ft. Lauderdale, FL – 9.15.2011
Boston, MA – 9.20.2011
New York, NY – 9.22.2011
Baltimore, MD – 10.11.2011
Pittsburgh, PA – 10.13.2011
Detroit, MI – 10.18.2011
Minneapolis, MN – 10.20.2011
Chicago, IL – 10.25.2011
Columbus, OH – 11.3.2011
Los Angeles, CA – 11.8.2011
Phoenix, AZ – 11.10.2011
San Jose, CA – 11.17.2011
If you are going to be attending any of these upcoming eSummits, come hear all about Overnight BDC and our service response program. You can also visit www.bettercarpeople.com or call 888-620-1920 to talk to a sales associate.
August 24, 2011
Overnight BDC is your After Hours Lead Response Management Solution
Better Car People and its Overnight BDC is your GM after hours lead
response specialist. Our technology combined with real people is second to none. We offer our Chevrolet Buick GMC and Cadillac clients the best lead response in the industry today. We can do the same for you starting for as little as $299 per month with no setup fee.
Our Overnight BDC
is integrated with over 26 different CRM / ILM
systems. It will turn off the manufacturer’s clock and log the email
response in your CRM. Your Internet sales person will get a copy of
our response to the customer and a daily report can be sent out to as
many people as you like.
Do you need help when responding to inquires at uncomfortable times?
Let Better Car People and Overnight BDC handle it for you! Put our
trained and experienced representatives to work for you!
As consultants we worked and trained car dealers across the US and
know the importance of a fast quality response. Don’t put your
employees through the all night long drudgery of wondering whether
they missed a lead or not.
Our average response time is under 10 minutes and we can customize our schedule around yours. We are General Motors’ leading provider for a Sales and Service inquiry response solution. Call us to find out more information today at (800) 691-8820 or visit us at www.bettercarpeople.com
August 24, 2011
Meet Me in St. Louie, at the GM eSummit 4.0
We’re kicking this years GM eSummit tour off in St. Louis, MO. Come join Better Car People at booth # 20 and see all the new enhancements we have made to our Overnight BDC product. Serving over 500 car dealerships across America with a fast quality Internet lead response for Sales and Service request.
We have made some new changes to our service responses to better assist with GM OnStar notifications. These changes will help engage the customer and move them closer to setting a service appointment. Alone with the improvements made to our core product Overnight BDC, we have also stream lined our Social Media product, Social Connect. This helps dealers maximize a car dealer’s Internet presence on Facebook, Twitter and through your own dealership Blog.
Better Car People is releasing a new product this fall called On Call. We are rolling it out on the GM eSummit tour this year. On Call is a on demand call center helping car dealers answer sales and service calls when you are unable. It’s a 24 / 7 / 365 service that reduce overhead and increase appointments and customer satisfaction.
For more information on Better Car People and our products. Overnight BDC, Overnight BDC for Service, On Call and Social Connect visit www.bettercarpeople.com
August 18, 2011
Digital Dealer 2011 in Orlando, FL April 19th. – 21st.
Better Car People will be at Digital Dealer in Orlando Florida from April 19th through 21st.
Contact Us for more information
April 13, 2011
Google Places is More Important than your Web Site
Changes in Google has made it imperative that you know how Places works
Google has recently made changes in search so that their business profile pages called Google Places shows as high as your own web site. You should expect that a great number of customers that plan to go to your web site will go to Places instead.
In this session you will learn:
- To take ownership of your Google Places page
- How to get customers to give you online reviews
- How to create a Google Alert
- How to use Google Places Analytics
- What other profile pages you should pay attention to
Matthew Belk is an online change agent. He specializes in making complex issues simple.We have a no-nonsense approach that will leave you with the practical knowledge to do these items yourself or hold a vendor accountable to do them for you.
Matthew Belk is an automotive change agent. His job is to take sometimes complex technology and theory and communicate it in a way that will help sell more cars. He is chief of ideas with Better Car People, home of Overnight BDC where they find innovative, cost effective ways to help dealers navigate the online jungle. With over 15 years experience in the automotive industry, Belk draws significant knowledge from his 11 years with the Hendrick Automotive Group, one of the nation’s pre-eminent dealer groups. Charged with heading up Hendrick’s eBusiness initiative, in 2007 alone, Belk helped drive an unprecedented 27,000 e-business sales.
April 13, 2011
Better Web People launched
BetterCarPeople is pleased to announce the launch of our Better Web People service that provides Social Media Management, Social Profile Management, and Reputation Management for small businesses.



March 16, 2011
Matthew Belk featured in Dealer Magazine: How to drive up your contact ratio
Matthew Belk is featured in the January 2011 article of Dealer Magazine with tips on how to drive up your contact ratio. Belk’s extensive experience in the car industry in both operations, technology and theory make him a driving force for best practices in the auto industry. “You need to make a compelling case for the customer to not eliminate you and to respond to your overtures” says Belk in his article. Read more about this article on page DD 23 of Dealer Magazine.
January 14, 2011
Happy New Year. Sleep well tonight. Overnight BDC is here.
Better Car People would like to wish everyone a happy and safe new year! We would like to thank all of our outstanding clients for making this past year such a success and we are committed to providing excellent service to everyone in years to come.
We have helped hundreds of clients answer their leads in minutes. With the quality of our responses, our clients are reporting higher sales conversion. We have added the ability to answer service leads. Our Reputation Management and Social Media Management service, added in the 4th quarter of the year, has produced a massive amount of keyword-rich blog content for our clients and achieved positive reviews boosting our clients’ reputation online.
We are looking forward to reaching new heights in the new year. Stay tuned for updates on what will happen at Better Car People and Overnight BDC.
Happy new year everyone!
December 31, 2010