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Aimi is the Sr. Director of Digital Strategy at Better Car People. Along with her love of writing content and cultivating relationships in automotive, she is passionate about helping people, cooking, and her boxer Tyson.
If you have gotten used to sparse new inventory, immediate turns on vehicles, and almost non–existent floor-plans, you may want to sit down.
Here we are again–ready to say goodbye to one year and welcome a new one. A year that holds new opportunities, new approaches, and new vision. BCP is here to help guide you through all the new, while...
The automotive landscape has continued to develop, grow, and shift throughout 2022. The virtual retailing process is a mainstay in automotive’s digital transformation, and this is much more than just...
The Holiday Season is fast upon us. The commercials are already airing, and the holiday decorations taking over stores. Every year the holidays seem to come sooner, and this year is even more...
Automotive service is an interesting business. It's a service industry first and foremost, so your customers trust you with their vehicles—and their money. It’s also an industry that requires...
More and more car shoppers are beginning the process of purchasing a vehicle online. This Digital Transformation is not surprising given that the ease of online shopping provides so many benefits to...
One thing that our changing world has taught us is that those who are able to pivot quickly and are not scared to try new technologies are the ones who will continue to stay relevant during times...
The automotive industry touts the importance of developing and nurturing the relationship with the service department, but how many dealerships are taking action on it? With discussions of inventory...
There is no doubt that fixed ops is one of the most integral parts of a lucrative dealership. With around 44% of the dealership’s gross profit, it is vital to grow, nurture and develop the customer...
Spring is (almost) here and now is the time to dig into your customer lists, clean them up, and re-engage with leads that have gathered some dust on them. As busy or as profitable as dealerships are...
Valentine’s Day has us thinking about “the one that got away.” That high school sweetheart that never called back. That person who struck up a conversation and then left your text unread.
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