Developed by General Motors (GM), OnStar was the automotive industry’s first embedded connected car system, debuting in 1996 in select Cadillac models. Vehicle diagnostics, the OnStar feature that...

Better Car People is all about 360 Customer Engagement. Our focus is to make the customer experience seamless across any channel and helping dealers improve on this and sell more cars. That is why I...

With the holiday season complete, now is the time many car dealerships reflect on the past year and plan for the year ahead. For service departments, it’s also a great time to implement new processes...

The auto sales industry runs on leads. While repeat customers are important, your dealership is ultimately powered by a consistent flow of new customers. The past few years have been challenging,...

2023 was filled with so many changes and adjustments in the Automotive industry, and Better Car People kept you updated and informed! Below are the five most read blog articles of 2023, discussing...

As the digital revolution continues to sweep across the automotive landscape, the need to streamline auto sales processes is becoming essential. Lengthy procedures and tedious paperwork are out....

As today’s automotive industry rapidly evolves, staying at the forefront of performance metrics is essential. In this fast-paced landscape, a business development center (BDC) with an integrated BDC...

There’s no denying that the car sales process is changing. Most customers already know what they want when they come to your dealership, right down to the specific car. As customers become more...

For years dealerships and OEMs have discussed the “Amazon Experience,” and brainstormed ways to make the automotive buying process have the click to purchase ease for the consumer. In a...

In today's digital age, car dealerships are increasingly relying on technology-driven processes to boost sales and provide excellent customer service. One such strategy is the establishment of a...

In today's digital age, dealerships must evolve and adapt to the ever-changing landscape of consumer behavior. Our dependence on the internet has significantly altered the car-buying journey, making...

As the holiday season approaches, it's important for dealerships to recognize the increasing effects of their dealership's digital presence and online lead engagement. With online shopping on the...