Book a Meeting

Industry Updates

Keeping you informed and educated with real time automotive trends and data. Our team of experts has
the experience and knowledge you need to help lead your dealership to the next level.

Automotive Industry Strategy

Top 4 Benefits of OnStar for Dealerships

January 31, 2024 By BCP Editorial

Developed by General Motors (GM), OnStar was the automotive industry’s first embedded connected car system, debuting in 1996 in select Cadillac models. Vehicle diagnostics, the OnStar feature that...

Automotive Industry Automotive Marketing Strategy Driving Growth

2023 Dealer Benchmark Report

January 29, 2024 By Aaron Kleinhandler

Better Car People is all about 360 Customer Engagement. Our focus is to make the customer experience seamless across any channel and helping dealers improve on this and sell more cars. That is why I...

Automotive Industry Service Tips

Top 6 Service BDC Department Goals for 2024

January 24, 2024 By BCP Editorial

With the holiday season complete, now is the time many car dealerships reflect on the past year and plan for the year ahead. For service departments, it’s also a great time to implement new processes...

Automotive Industry Sales Tricks

How to Get More Auto Sales Leads in 2024

January 23, 2024 By BCP Editorial

The auto sales industry runs on leads. While repeat customers are important, your dealership is ultimately powered by a consistent flow of new customers. The past few years have been challenging,...

Automotive Industry Automotive Marketing Customer Engagement Driving Growth

The Five Must-Read Automotive Articles from 2023

December 28, 2023 By Aimi Gundersen

2023 was filled with so many changes and adjustments in the Automotive industry, and Better Car People kept you updated and informed! Below are the five most read blog articles of 2023, discussing...

Sales Tricks

How to Streamline Auto Sales

December 22, 2023 By BCP Editorial

As the digital revolution continues to sweep across the automotive landscape, the need to streamline auto sales processes is becoming essential. Lengthy procedures and tedious paperwork are out....

Automotive Industry

BDC Trackers: Benefits and Challenges for Auto Dealerships

December 20, 2023 By BCP Editorial

As today’s automotive industry rapidly evolves, staying at the forefront of performance metrics is essential. In this fast-paced landscape, a business development center (BDC) with an integrated BDC...

Strategy Sales Tricks

10 Steps to Car Sales: Your Complete Guide

December 13, 2023 By BCP Editorial

There’s no denying that the car sales process is changing. Most customers already know what they want when they come to your dealership, right down to the specific car. As customers become more...

Automotive Industry

Amazon-Hyundai Partnership: Revolutionizing Car Buying

December 11, 2023 By Aimi Gundersen

For years dealerships and OEMs have discussed the “Amazon Experience,” and brainstormed ways to make the automotive buying process have the click to purchase ease for the consumer. In a...

Automotive Industry Strategy

The Pros & Cons of In-House BDCs at Car Dealerships

December 11, 2023 By BCP Editorial

In today's digital age, car dealerships are increasingly relying on technology-driven processes to boost sales and provide excellent customer service. One such strategy is the establishment of a...

Automotive Industry Customer Engagement Appointment Setting

Digital Marketing & Customer Experience for Automotive Dealerships: A 2024 Guide

November 28, 2023 By Aimi Gundersen

In today's digital age, dealerships must evolve and adapt to the ever-changing landscape of consumer behavior. Our dependence on the internet has significantly altered the car-buying journey, making...

Automotive Industry

Enhancing Your Automotive Dealership's Digital Presence this Holiday Season

October 30, 2023 By Aimi Gundersen

As the holiday season approaches, it's important for dealerships to recognize the increasing effects of their dealership's digital presence and online lead engagement. With online shopping on the...

Schedule a Meeting Now!

Let us show you how Better Car People can improve your leads and sales funnel.