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Automotive Industry Automotive Marketing Customer Engagement

The "Madness" of Ignoring Your Leads

March 28, 2023 By Aimi Gundersen

March Madness should be a holiday. Everyone is watching the games anyway, so why not go ahead and just make it official?

Just Sayin’.

I have been thinking about how the great teams, the dynasties,...

Automotive Industry Customer Engagement

Videos & Selling Cars: 4 Tips for Personalization

February 27, 2023 By Aimi Gundersen

Personalization is the key to long lasting relationships. And what better month than February to discuss building personalized relationships with customers that win them over and last? And what...

Automotive Industry Automotive Marketing Better Appointments Customer Engagement

How to Engage with Customers in a Post-Shortage Automotive Environment

January 23, 2023 By Aimi Gundersen

 If you have gotten used to sparse new inventory, immediate turns on vehicles, and almost non–existent floor-plans, you may want to sit down.

Automotive Industry Strategy Customer Engagement Driving Growth

Top 5 Industry Updates from 2022

December 27, 2022 By Aimi Gundersen

Here we are again–ready to say goodbye to one year and welcome a new one. A year that holds new opportunities, new approaches, and new vision. BCP is here to help guide you through all the new, while...

Automotive Industry Strategy Customer Engagement Driving Growth Leadership Advice

2023 Dealership Playbook: State of the Industry and Path for Success

November 15, 2022 By Aimi Gundersen

The automotive landscape has continued to develop, grow, and shift throughout 2022. The virtual retailing process is a mainstay in automotive’s digital transformation, and this is much more than just...

Automotive Industry Automotive Marketing Sales Tricks

3 Ways to Give Your BDC a Holiday Boost

October 20, 2022 By Aimi Gundersen

The Holiday Season is fast upon us. The commercials are already airing, and the holiday decorations taking over stores. Every year the holidays seem to come sooner, and this year is even more...

Automotive Industry Strategy Customer Engagement Appointment Setting Sales Tricks

Is a Virtual BDC Right for You?

August 3, 2022 By Aimi Gundersen

More and more car shoppers are beginning the process of purchasing a vehicle online. This Digital Transformation is not surprising given that the ease of online shopping provides so many benefits to...

Automotive Industry Customer Engagement Driving Growth Service Tips

Mining the Gold in your Service Leads

June 21, 2022 By Aimi Gundersen

The automotive industry touts the importance of developing and nurturing the relationship with the service department, but how many dealerships are taking action on it? With discussions of inventory...

Automotive Industry Customer Engagement Service Tips

Evaluating Your Service BDC

May 10, 2022 By Aimi Gundersen

There is no doubt that fixed ops is one of the most integral parts of a lucrative dealership. With around 44% of the dealership’s gross profit, it is vital to grow, nurture and develop the customer...

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