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Automotive Industry Automotive Marketing Customer Engagement Driving Growth Appointment Setting

Spring into Q2 with a Clean-Up of Your Leads

February 25, 2022 By Aimi Gundersen

Spring is (almost) here and now is the time to dig into your customer lists, clean them up, and re-engage with leads that have gathered some dust on them.  As busy or as profitable as dealerships are...

Automotive Industry Customer Engagement Driving Growth Appointment Setting Service Tips

Should your Dealership Invest in a Service BDC?

January 24, 2022 By Aimi Gundersen

The need for Service BDCs has been discussed as much as the need for digital retailing or an online buying process. Automotive continues to revisit these topics, recognize their impact, but not...

Automotive Marketing Strategy Customer Engagement Sales Tricks

3 Keys to Winning Email Mystery Shops

January 10, 2022 By Aimi Gundersen

Regardless of what OEM or brand you work with, mystery shops have either returned or become more important in 2022. With money tied to performance, it can be a chore to ensure that every aspect of...

Automotive Industry Automotive Marketing Strategy Customer Engagement Driving Growth Appointment Setting

4 Mistakes with Lead Responses | And How to Avoid Them

September 27, 2021 By Aimi Gundersen

Lead Response is generally the first and most important contact with a potential buyer and can set the tone for the entire relationship.  

Insider Customer Engagement Appointment Setting Service Tips

Effective Follow-Up in Service: 4 Tips to Win Your Market

September 14, 2021 By Aimi Gundersen

Stopping the clock and responding to leads quickly is a critical part of any service manager’s day. Not only because the manufacturer demands we answer quickly, but also because with each minute we...

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