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Automotive Industry Automotive Marketing Customer Engagement Leadership Advice

Conversational Commerce

May 22, 2020 By Matthew Belk
The 3rd Automotive State of the Union was a success, and got me thinking about the ways current customer engagement is broken. Here's a way to fix it.
Strategy Customer Engagement Driving Growth Leadership Advice

Quarantine Selling: Why Chat is more valuable than ever

April 21, 2020 By Matthew Belk
During social distancing and country-wide quarantines, we need to get strategic and creative on how we can connect with and sell to our automotive customer.
Leadership Advice

Converting Leads: A Comprehensive Guide

November 27, 2019 By Matthew Belk
Customer communication is key, both pre and post-covid. Make sure you have mastered the basics and that your customers have the best white glove experience.
Leadership Advice

Leveraging the Power of Your CRM

November 20, 2019 By Matthew Belk
Your CRM is your biggest asset or your largest waste in spend. Understand how to use your CRM to track customer interaction and sell more cars.
Leadership Advice

4 Types of Failed Phone Calls

October 16, 2019 By Matthew Belk
Outdated information or unmanaged systems lead to lost customers. Take a moment to learn some easy steps to better customer communication.
Leadership Advice

Performance Management and Metrics

September 18, 2019 By Matthew Belk
Sticking to performance fundamentals will improve your contact ratio, appointment ratio, overall measurement, and your ability to achieve long-term goals.
Leadership Advice

Business Development Strategies

September 18, 2019 By Matthew Belk
This game plan helps prepare, direct, and lead your team to be BDC experts. Communicating with the customers is the most essential aspect of your BDC.

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