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Automotive Marketing Strategy Customer Engagement Marketing Metrics Driving Growth

3 Statistics Automotive Marketers Need to Know

May 19, 2021 By BCP Editorial

Digital Marketing is generally the largest component of a dealership’s advertising budget--and with good reason. The majority of all car purchases start with an online action a consumer has taken....

Automotive Industry Strategy Customer Engagement Appointment Setting Service Tips

Tips to Increase Customer Satisfaction in your Service Drive

March 23, 2021 By BCP Editorial

We have all been there. We look at our reviews or our CSI hoping to see a different picture, but there it is--another negative review or comment from a service customer on Google or Facebook. Service...

Automotive Marketing Strategy Driving Growth

Local SEO: What has changed for 2021?

February 2, 2021 By BCP Editorial

Local SEO is a major component of driving traffic--and leads--to your site. And as marketing departments started slimming down their digital advertising budgets in March of 2020, this became more of...

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