For today’s shopper, the path to purchase doesn’t pause when the doors are locked. Research shows that more than 40% of car buyers browse and inquire after hours—when dealerships are closed, but the customer’s buying journey is still very much alive. Whether they’re browsing new inventory after putting the kids to bed, or submitting a trade-in request on a Saturday night, customers expect fast, accurate, and helpful responses.
If your dealership isn’t available to engage these shoppers, someone else is. Missed opportunities in these critical moments don’t just delay the sale—they risk losing it entirely.
Summary
Speed-to-lead has always been one of the most essential factors in converting a customer. Industry studies consistently show that the dealership that responds first to an inquiry has the highest chance of closing the sale. Yet, the challenge is clear: your team can’t be everywhere, all the time. Even with the best-trained BDC staff, there are limits to availability and response times.
Without the right solution, inquiries that arrive at 11 p.m. on a Thursday often remain unanswered until the next morning. By then, that customer may have already scheduled a test drive elsewhere. The modern car buyer doesn’t wait—they move on.
We live in an instant-access economy. From online shopping to food delivery, people are accustomed to having answers immediately. The automotive journey is no different. Buyers expect the ability to:
Dealerships that meet these expectations don’t just capture more leads—they build trust and loyalty from the very first interaction.
This is where Sales AI, Better Car People’s newest offering, changes the game. Sales AI is specifically designed for dealerships to ensure that no lead is ever left waiting. It’s designed to:
In other words, Sales AI ensures that your dealership is always open, always responsive, and always customer-focused—even when your team is off the clock.
Imagine never missing another after-hours lead. Imagine your team walking in each morning with qualified, engaged prospects already scheduled for follow-up—instead of scrambling to catch up on lost opportunities.
That’s the power of capturing the 24/7 automotive customer. And that’s precisely what Sales AI delivers.
The automotive shopper isn’t waiting for business hours anymore—so why should your dealership’s sales process? With Better Car People’s Sales AI, you can meet customers the moment they’re ready, day or night, and gain a competitive edge in one of the most time-sensitive industries in the world. Book a meeting with Better Car People to find out how!