Logo mobile Logo mobile
Products
bcp-logo-menu

Better Sales
Engine
Powered by Better Car People.

Better Sales BDC

Your fully managed, people-powered sales BDC—done the right way.

Sales AI

Built for the next lead. Designed for the human behind it.

First Response

Win the customer and the compliance check—in under 60 seconds.

Sales Campaigns

Short-term campaigns. Long-term wins for your dealership.

Sales Re-engage

Real-time rescue for sales leads that drop, stall, or get missed.

BDC Insights

Visibility fuels performance—and we show you what others can’t.

Service to Sales

Boost conversions with on-site service customer connections.
brooke-logo-menu

Better Service
Engine
Powered by Brooke.

Better Service BDC

On-demand service BDC, professional agents who never miss a customer.

Service AI

Never miss a service call – your 24/7 virtual service coordinator.

Service Connections

Automatically respond to vehicle health alerts and drive more service revenue.

Service Campaigns

Win back your lost service customers – without burdening your team.

Service Re-engage

Convert lost service no-shows and unfinished leads into revenue.
proactive-logo-menu

Better Training &
Retention Engine
Powered by Proactive.

Better Training

Enhance team skills and customer engagement with expert training.

Masterclass

A three-day hands-on workshop that delivers real results.

Onsite Training

Performance-driven onsite coaching and process optimization.

Total Store Assessment

A full-scale diagnostic and action plan covering sales, service, and processes.

Virtual Performance Coaching

Transform your team’s performance with on-demand virtual coaching.

Loyalty

Keep customers coming back with tools that drive loyalty and referrals.
Why BCP
Why Better Сar People

Why Better Сar People

About Us

Dive into the behind-the-scenes of Better Car People.

Customer Stories

Real success stories from our clients.

OEM Programs

Where AI meets OEM compliance for dealership success.

Our Integrations

Integrations built to fuel speed, efficiency, and growth.
Resources
Learn

Learn

Where AI Meets Human Expertise

Dealerships win with the power of Collaborative Intelligence.

Outsourced Automotive BDC

Free up your teams from traffic management.

BDC Training

Improve customer engagement and sales skills.

Equity Mining in the Automotive World

Discover hidden opportunities tailored to your needs.

Automotive Dealership Consulting

Strategic solutions for profitability & growth.

Industry Updates (Blog)

Uncover automotive trends and tech secrets.
Connect

Connect

Customer Support

We're here to help.

FAQs

Get answers fast.

Careers

Join us for an exciting career opportunity.
Products
Arrow
bcp-logo-menu-mobile

Better Sales
Engine
Powered by Better Car People.

Better Sales BDC

Your fully managed, people-powered sales BDC—done the right way.
arrow

Sales AI

Built for the next lead. Designed for the human behind it.
arrow

First Response

Win the customer and the compliance check—in under 60 seconds.
arrow

Sales Campaigns

Short-term campaigns. Long-term wins for your dealership.
arrow

Sales Re-engage

Real-time rescue for sales leads that drop, stall, or get missed.
arrow

BDC Insights

Visibility fuels performance—and we show you what others can’t.
arrow

Service to Sales

Boost conversions with on-site service customer connections.
arrow
brooke-logo-menu-mobile

Better Service
Engine
Powered by Brooke.

Better Service BDC

On-demand service BDC, professional agents who never miss a customer.
arrow

Service AI

Never miss a service call – your 24/7 virtual service coordinator.
arrow

Service Connections

Automatically respond to vehicle health alerts and drive more service revenue.
arrow

Service Campaigns

Win back your lost service customers – without burdening your team.
arrow

Service Re-engage

Convert lost service no-shows and unfinished leads into revenue.
arrow
proactive-logo-menu-mobile

Better Training &
Retention Engine
Powered by Proactive.

Better Training

Enhance team skills and customer engagement with expert training.
arrow

Masterclass

A three-day hands-on workshop that delivers real results.
arrow

Onsite Training

Performance-driven onsite coaching and process optimization.
arrow

Total Store Assessment

A full-scale diagnostic and action plan covering sales, service, and processes.
arrow

Virtual Performance Coaching

Transform your team’s performance with on-demand virtual coaching.
arrow

Loyalty

Keep customers coming back with tools that drive loyalty and referrals.
arrow
Why BCP
Arrow
nav-item

Why Better Сar People

About Us

Dive into the behind-the-scenes of Better Car People.
arrow

Customer Stories

Real success stories from our clients.
arrow

OEM Programs

Where AI meets OEM compliance for dealership success.
arrow

Our Integrations

Integrations built to fuel speed, efficiency, and growth.
arrow
Resources
Arrow
nav-item

Learn

Where AI Meets Human Expertise

Dealerships win with the power of Collaborative Intelligence.
arrow

Outsourced Automotive BDC

Free up your teams from traffic management.
arrow

BDC Training

Improve customer engagement and sales skills.
arrow

Equity Mining in the Automotive World

Discover hidden opportunities tailored to your needs.
arrow

Automotive Dealership Consulting

Strategic solutions for profitability & growth.
arrow

Industry Updates (Blog)

Uncover automotive trends and tech secrets.
arrow
nav-item

Connect

Customer Support

We're here to help.
arrow

FAQs

Get answers fast.
arrow

Careers

Join us for an exciting career opportunity.
arrow
Book a Meeting
Book a Meeting
Log in

ADVANCED AI TECHNOLOGY. TRUSTED
PARTNERSHIP. PROVEN RESULTS.
YOUR BETTER DEALERSHIP ENGINE.

From first inquiry to lifelong loyalty—AI-powered engagement that drives appointments,
sales, and service. Across every channel—text, chat, email, or phone—your customers
get the right response, quickly, every time.

Book a Meeting
View solutions
OEM-GM-Light
OEM-Ford-Light
OEM-Stellantis-Light
OEM-Toyota-Light
OEM-Lexus-Light
OEM-Nissan-Light
OEM-Mitsubishi-Dark
OEM-VW-Dark
OEM-Lincoln-Light
OEM-RAM-Light
OEM-Jeep-Light
OEM-Infiniti-Light
OEM-GMC-Light
OEM-Chrysler-Light
OEM-Dodge-Light
OEM-Chevrolet-Light
OEM-Cadillac-Light
OEM-Buick-Light
OEM-GM-Light
OEM-Ford-Light
OEM-Stellantis-Light
OEM-Toyota-Light
OEM-Lexus-Light
OEM-Nissan-Light
OEM-Mitsubishi-Dark
OEM-VW-Dark
OEM-Lincoln-Light
OEM-RAM-Light
OEM-Jeep-Light
OEM-Infiniti-Light
OEM-GMC-Light
OEM-Chrysler-Light
OEM-Dodge-Light
OEM-Chevrolet-Light
OEM-Cadillac-Light
OEM-Buick-Light

Better Car People. Where Smart
Technology Meets Real Connection.

One Sales Engine.
Every Opportunity Covered.

Better Sales Engine Built to convert leads to appointments. Designed to scale. Backed by automotive professionals.
Integrates AI, people, and processes into one modular platform—covering every aspect of the sales journey from first
engagement to sale. The complete automotive sales engagement solution from Better Car People.
Image

DRIVE MORE APPOINTMENTS
WITH BETTER SALES BDC

Your fully managed, expert-driven Sales BDC incorporating Sales AI technology. Our automotive specialists convert your sales leads into confirmed appointments across phone, text, and email - 7 days a week.
VIEW SOLUTION
Image

CLOSE MORE DEALS
WITH SALES AI

24/7 AI with industry expert oversight to deliver fast replies, real conversations, and results-driven engagement.
VIEW SOLUTION
Image

FIRST RESPONSE
INSTANT. ON-BRAND.
COMPLIANT.

Turn internet leads into opportunities - faster than you OEM timer. Every reply is personalized, professional and built to convert.
VIEW SOLUTION
Book a Meeting

Automation that brings more
customers, and more profit,
into your service lane.

The Better Service Engine is a modern fixed ops growth platform built to convert opportunity into revenue—without overwhelming your team.
Whether it’s responding to a connected car alert, handling every inbound call, converting declined ROs, or activating aging customer lists,
the Better Service Engine ensures every lead is worked, every appointment is captured, and every bay is filled.
Image

BOOST SERVICE PERFORMANCE WITH
BETTER SERVICE BDC

Better BDC for Better Results. From scheduling to overflow support, our expert agents handle your service calls 24/7—boosting CSI, appointment show rates, and advisor efficiency.
VIEW SOLUTION
Image

ANSWER EVERY CALL
WITH SERVICE AI

Never miss another service call. Brooke, our AI voice assistant, works 24/7 booking appointments, managing overflow, and delivering exceptional customer experiences.
VIEW SOLUTION
Image

DRIVE SERVICE REVENUE
WITH SERVICE CONNECTIONS

Convert in-vehicle alerts into booked appointments within minutes—automatically, accurately, and without burdening your team.
VIEW SOLUTION
Book a Meeting

Unlock Expert Training &
Boost Your Customer Retention

Harness the power of expert training to enhance customer engagement, increase retention,
and skyrocket dealership revenue, as well as encouraging loyalty with benefits that set your dealership apart.
Image

Revolutionize Your Dealership with Masterclass

Join us for three days at our Charlotte training facility and master digital-first retailing, consultative selling, and AI-driven customer engagement. Powered by Proactive.
VIEW SOLUTION
Image

Elevate Your Team Anytime with Virtual Performance Coaching

Access on-demand, personalized video coaching and live sessions focused on lead management, CRM optimization, and real-time performance improvements, no office visit required. Powered by Proactive.
VIEW SOLUTION
Image

Boost Your customer retention with Loyalty

Keep customers coming back - and spending more - with marketing tools that drive loyalty and referrals.
VIEW SOLUTION
Book a Meeting

More Dealership Solutions That
Work in the Real World

Our tools aren’t just software—they’re complete solutions designed to solve the problems your dealership
faces every day. From AI-powered lead response and follow-up, to inbound service call handling, to loyalty
programs that actually get used—we help you grow where it matters most.

REACTIVATE LOST LEADS WITH Sales Campaigns

Let our expert agents revive your old leads, conquest lists, and equity opportunities—without burning out your sales team.
Image

REACTIVATE LOST LEADS WITH Sales Campaigns

Let our expert agents revive your old leads, conquest lists, and equity opportunities—without burning out your sales team.
Image
Learn more
Arrow

RECOVER LOST APPOINTMENTS WITH SERVICE RE-ENGAGE

Convert no-shows, abandoned bookings, and quiet drop-offs into completed appointments—without lifting a finger.
Image

RECOVER LOST APPOINTMENTS WITH SERVICE RE-ENGAGE

Convert no-shows, abandoned bookings, and quiet drop-offs into completed appointments—without lifting a finger.
Image
Learn more
Arrow

Convert service customers into sales leads with Service to Sales

We connect with service customers on-site, setting sales and trade appointments to maximize conversion opportunities.
Image

Convert service customers into sales leads with Service to Sales

We connect with service customers on-site, setting sales and trade appointments to maximize conversion opportunities.
Image
Learn more
Arrow

OPTIMIZE PERFORMANCE WITH BDC INSIGHTS

One dashboard. All your data. Full visibility into BDC results—no more spreadsheets or guesswork.
Image

OPTIMIZE PERFORMANCE WITH BDC INSIGHTS

One dashboard. All your data. Full visibility into BDC results—no more spreadsheets or guesswork.
Image
Learn more
Arrow

Transform Your Dealership with a Total Store Assessment

Pinpoint what’s working, what’s not, and what’s next through a full-scale diagnostic covering lead management, operations, and customer journeys.Powered by Proactive.
Image

Transform Your Dealership with a Total Store Assessment

Pinpoint what’s working, what’s not, and what’s next through a full-scale diagnostic covering lead management, operations, and customer journeys.Powered by Proactive.
Image
Learn More
Arrow

Elevate Your Team with Onsite Training Excellence

Bring expert Performance Coaches directly to your dealership each month for hands-on coaching, process implementation, and continuous skill building that drives real results. Powered by Proactive.
Image

Elevate Your Team with Onsite Training Excellence

Bring expert Performance Coaches directly to your dealership each month for hands-on coaching, process implementation, and continuous skill building that drives real results. Powered by Proactive.
Image
Learn More
Arrow

REENGAGE LOST CUSTOMERS WITH SERVICE CAMPAIGNS

We reconnect with your inactive service customers so your bays stay full and your team stays focused.
Image

REENGAGE LOST CUSTOMERS WITH SERVICE CAMPAIGNS

We reconnect with your inactive service customers so your bays stay full and your team stays focused.
Image
Learn more
Arrow

WIN BACK LOST LEADS WITH SALES RE-ENGAGE

We detect when a lead drops off and step in instantly with personalized outreach to bring them back.
Image

WIN BACK LOST LEADS WITH SALES RE-ENGAGE

We detect when a lead drops off and step in instantly with personalized outreach to bring them back.
Image
Learn more
Arrow
BOOK A MEETING

CONNECT WITH INDUSTRY-
LEADING INTEGRATIONS

elead
drivecentric
CDK Global
Dealerlogix
FordDirect
Fortellis
automate
mykaarma
elead
drivecentric
CDK Global
Dealerlogix
FordDirect
Fortellis
automate
mykaarma
reynolds-reynolds
Tekion
VinSolutions
XTime
Oplogic
DealerSocket
autoalert
dealerpeak
Podium
reynolds-reynolds
Tekion
VinSolutions
XTime
Oplogic
DealerSocket
autoalert
dealerpeak
Podium

Why Dealers Choose
Better Car People

01

Adaptable
by Design

01
Use what you need, add what you want. Each solution integrates with CRMs and existing workflows.
02

AI + Human
Advantage

02
Speed meets empathy. Our hybrid model ensures fast replies and meaningful engagement.
03

Dealer-Centric
Customization

03
Tailored to your store’s people, process, inventory, and brand voice.
04

Proven
at Scale

04
Thousands of rooftops. Millions of leads handled. One mission: help dealers win.

Our clients say it best

2-1
BCP's support is like none other that I have experienced. It's a low maintenance partnership, but at any time if there's an issue, they reach out to me first. The proactive support is essential!

Jessica Lauman

1-Aug-19-2024-01-58-15-8004-PM
Better Car People is always on point. We never have to worry about leads not getting answered, and their reports are easy to read.

Volkan Bulakbasi

7
I absolutely love getting my list generated from Better Car People because it is so much easier to work from. Very well organized. Helps me to follow through each day.

Heather Harper

6
Better Car People have been great. Increased owner loyalty!

Neil Lester

5
Our Ford Direct secret shops have improved greatly, with some scores over 100%!

Heather Carlton

4
I have been with Better Car People for 5 years, and they treat my customers with respect and meet all of GM's criteria for answering customers quickly and correctly.

Troy Bowman

3
Better Car People is nice to have for a quick response.

Rachel Lette

Don’t Let Opportunities
Slip Away

The right mix of AI and human expertise can transform your
dealership’s sales and service performance—starting now.

Book a meeting