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Autoawards.com is now
A part of better car people

Autoawards.com has changed its name to bcp loyalty™: an essential solution for successful dealerships

Your loyalty boost partner

A flexible customer loyalty marketing tool for automotive businesses, driving retention and 

referrals with unique, branded experiences that boost engagement and increase spend




AutoAwards merges real-time data with diverse rewards, creating custom incentives that build loyalty and make customers feel valued and eager to return.

Local partner


Our 'Keep It Local' initiative partners with nearby businesses, offering customers distinctive benefits that support and engage the local community.


Easy & Convenient Redemption

A seamless, user-friendly redemption process. Customers easily redeem their rewards via a streamlined app or website, while auto dealers benefit from automated, hassle-free CRM integration.
Drive loyalty

Being a part of better car people means joining the ranks of the leaders

Dealerships across the US and Canada have benefited from our collaboration
$25 bln
In sales have been achieved by dealerships, thanks to our contributions
2 mln+
Service appointments have been successfully arranged through our solutions
23 mln
Sales leads have been meticulously reviewed by us

Boost Loyalty

& Referrals

Book a meeting to discover how to increase

customer referrals, boost sales, and enhance

your dealership's reputation.