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Better Sales
Engine
Powered by Better Car People.

Better Sales BDC

Your fully managed, people-powered sales BDC—done the right way.

Better AI for Sales

Built for the next lead. Designed for the human behind it.

Better First Response

Win the customer and the compliance check—in under 60 seconds.

Better AI for Chat

On-brand AI chat that captures and converts.

Better Campaigns

Short-term campaigns. Long-term wins for your dealership.

Caller Insights

AI call analytics, scoring, and coaching recommendations.

BDC Insights

Visibility fuels performance—and we show you what others can’t.

Service to Sales

Boost conversions with on-site service customer connections.
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Better Service
Engine
Powered by Brooke.

Better Service BDC

On-demand service BDC, professional agents who never miss a customer.

Better AI for Service

Never miss a service call – your 24/7 virtual service coordinator.

Better AI for Connected Car

Automatically respond to vehicle health alerts and drive more service revenue.

Better Campaigns

Win back your lost service customers – without burdening your team.
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Better Training
Engine
Powered by Proactive.

Better Training

Enhance team skills and customer engagement with expert training.

Masterclass

A three-day hands-on workshop that delivers real results.

Onsite Training

Performance-driven onsite coaching and process optimization.

Total Store Assessment

A full-scale diagnostic and action plan covering sales, service, and processes.

Virtual Performance Coaching

Transform your team’s performance with on-demand virtual coaching.

Rewards

Keep customers coming back with tools that drive loyalty and referrals.
Why BCP
Why Better Сar People

Why Better Сar People

About Us

Dive into the behind-the-scenes of Better Car People.

Customer Stories

Real success stories from our clients.

Our Integrations

Integrations built to fuel speed, efficiency, and growth.
Resources
Learn

Learn

Where AI Meets Human Expertise

Dealerships win with the power of Collaborative Intelligence.

Outsourced Automotive BDC

Free up your teams from traffic management.

BDC Training

Improve customer engagement and sales skills.

Equity Mining in the Automotive World

Discover hidden opportunities tailored to your needs.

Automotive Dealership Consulting

Strategic solutions for profitability & growth.

Industry Updates (Blog)

Uncover automotive trends and tech secrets.
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Connect

Customer Support

We're here to help.

FAQs

Get answers fast.

Careers

Join us for an exciting career opportunity.
OEMs
Products
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Better Sales
Engine
Powered by Better Car People.

Better Sales BDC

Your fully managed, people-powered sales BDC—done the right way.
arrow

Better AI for Sales

Built for the next lead. Designed for the human behind it.
arrow

Better First Response

Win the customer and the compliance check—in under 60 seconds.
arrow

Better AI for Chat

On-brand AI chat that captures and converts.
arrow

Better Campaigns

Short-term campaigns. Long-term wins for your dealership.
arrow

Caller Insights

AI call analytics, scoring, and coaching recommendations.
arrow

BDC Insights

Visibility fuels performance—and we show you what others can’t.
arrow

Service to Sales

Boost conversions with on-site service customer connections.
arrow
brooke-logo-menu-mobile

Better Service
Engine
Powered by Brooke.

Better Service BDC

On-demand service BDC, professional agents who never miss a customer.
arrow

Better AI for Service

Never miss a service call – your 24/7 virtual service coordinator.
arrow

Better AI for Connected Car

Automatically respond to vehicle health alerts and drive more service revenue.
arrow

Better Campaigns

Win back your lost service customers – without burdening your team.
arrow
proactive-logo-menu-mobile

Better Training
Engine
Powered by Proactive.

Better Training

Enhance team skills and customer engagement with expert training.
arrow

Masterclass

A three-day hands-on workshop that delivers real results.
arrow

Onsite Training

Performance-driven onsite coaching and process optimization.
arrow

Total Store Assessment

A full-scale diagnostic and action plan covering sales, service, and processes.
arrow

Virtual Performance Coaching

Transform your team’s performance with on-demand virtual coaching.
arrow

Rewards

Keep customers coming back with tools that drive loyalty and referrals.
arrow
Why BCP
Arrow
nav-item

Why Better Сar People

About Us

Dive into the behind-the-scenes of Better Car People.
arrow

Customer Stories

Real success stories from our clients.
arrow

Our Integrations

Integrations built to fuel speed, efficiency, and growth.
arrow
Resources
Arrow
nav-item

Learn

Where AI Meets Human Expertise

Dealerships win with the power of Collaborative Intelligence.
arrow

Outsourced Automotive BDC

Free up your teams from traffic management.
arrow

BDC Training

Improve customer engagement and sales skills.
arrow

Equity Mining in the Automotive World

Discover hidden opportunities tailored to your needs.
arrow

Automotive Dealership Consulting

Strategic solutions for profitability & growth.
arrow

Industry Updates (Blog)

Uncover automotive trends and tech secrets.
arrow
nav-item

Connect

Customer Support

We're here to help.
arrow

FAQs

Get answers fast.
arrow

Careers

Join us for an exciting career opportunity.
arrow
OEMs
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OPTIMIZE PERFORMANCE
WITH BDC INSIGHTS

One dashboard. Every channel. Clear visibility into what’s really happening
inside your BDC, without guesswork or CRM blind spots.
See Your BDC Clearly

Turn BDC Activity Into
Actionable Intelligence

Unified Performance Dashboards

Track activity and outcomes across phone calls, texts, emails, and in-store interactions, consolidated into one reliable, real-time view.
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Lead Aging,
Funnel Drop-Offs
& SLA Alerts

See which leads stall, where handoffs break down, and which follow-ups are missed, before performance slips or revenue is lost.
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QA, Mystery Shop &
Training Integration

Link insights to real training. Use scores and call reviews to turn underperformance into improvement.
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Tired of pulling reports
that don’t tell the
whole story?

Book a meeting to see how BDC Insights delivers real-time
visibility, multi-channel accountability, and clear performance
data you can actually act on.
Book a meeting

Why Dealers Choose
BDC Insights

01

Total
Transparency

01
BDC Insights delivers an unbiased view of productivity and outcomes—without relying on incomplete or inconsistent CRM reporting.
02

Smarter Coaching &
Accountability

02
Identify gaps, reinforce best practices, and align performance with expectations using clear, agent-level data across every channel.
03

Better Results
at Scale

03
Compare agents, rooftops, and lead sources at a glance—making it easier to manage growth, standardize performance, and drive consistent results.

Our clients 

SAY IT BEST

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[BDC Insights] allows us to run our business development initiative in real-time. Not only does it monitor and train our staff but alerts managers automatically of anything they need to take action on so that all our customers receive exceptional customer service.

Rick Finney

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[BDC Insights] is like having your own virtual coach that manages your business development initiative. It has helped us take our under-performing BDC to another level. Our sales have increased from 150 to now over 300.

Omar Rodriguez

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[BDC Insights] has taken our business development initiative to the next level by ensuring every lead is handled correctly and followed-up with. We could not live without the Coaching Alerts, Missed Opportunity Alerts and the ongoing support from our Success Manager.

Jason Pappas

Your CRM isn’t showing
the whole picture.

BDC Insights fills the gaps—so you can stop guessing,
start coaching with confidence, and ensure your BDC
performs the way you expect.
Book a meeting

BDC Insights is just one
part of dealership success.
Discover more.

One Sales Engine.
Every Opportunity Covered.

Better Sales Engine Built to convert leads to appointments. Designed to scale. Backed by automotive professionals.
Integrates AI, people, and processes into one modular platform—covering every aspect of the sales journey from first
engagement to sale. The complete automotive sales engagement solution from Better Car People.
 
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DRIVE MORE APPOINTMENTS WITH BETTER SALES BDC

Your fully managed, expert-driven Sales BDC incorporating Better AI for Sales technology. Our automotive specialists convert your sales leads into confirmed appointments across phone, text, and email - 7 days a week.
VIEW SOLUTION
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CLOSE MORE DEALS WITH Better AI for SALES

24/7 AI with industry expert oversight to deliver fast replies, real conversations, and results-driven engagement.
VIEW SOLUTION
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Better FIRST RESPONSE
INSTANT. ON-BRAND. COMPLIANT.

Turn internet leads into opportunities - faster than you OEM timer. Every reply is personalized, professional and built to convert.
VIEW SOLUTION
Book a Meeting

Automation that brings more
customers, and more profit,
into your service lane.

The Better Service Engine is a modern fixed ops growth platform built to convert opportunity into revenue—without overwhelming your team.
Whether it’s responding to a connected car alert, handling every inbound call, converting declined ROs, or activating aging customer lists,
the Better Service Engine ensures every lead is worked, every appointment is captured, and every bay is filled.
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BOOST SERVICE PERFORMANCE WITH BETTER SERVICE BDC

Better BDC for Better Results. From scheduling to overflow support, our expert agents handle your service calls 24/7—boosting CSI, appointment show rates, and advisor efficiency.
VIEW SOLUTION
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ANSWER EVERY CALL WITH Better AI for SERVICE

Never miss another service call. Brooke, our AI voice assistant, works 24/7 booking appointments, managing overflow, and delivering exceptional customer experiences.
 
VIEW SOLUTION
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DRIVE SERVICE REVENUE WITH Better AI for Connected Car

Convert in-vehicle alerts into booked appointments within minutes—automatically, accurately, and without burdening your team.
 
VIEW SOLUTION
Book a Meeting

Unlock Expert Training &
Boost Your Customer Retention

Harness the power of expert training to enhance customer engagement, increase retention,
and skyrocket dealership revenue, as well as encouraging loyalty with benefits that set your dealership apart.
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Revolutionize Your Dealership with Masterclass

Join us for three days at our Charlotte training facility and master digital-first retailing, consultative selling, and AI-driven customer engagement. Powered by Proactive.
VIEW SOLUTION
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Elevate Your Team Anytime with Virtual Performance Coaching

Access on-demand, personalized video coaching and live sessions focused on lead management, CRM optimization, and real-time performance improvements, no office visit required. Powered by Proactive.
 
VIEW SOLUTION
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Boost Your customer retention with Rewards

Keep customers coming back - and spending more - with marketing tools that drive loyalty and referrals.
 
VIEW SOLUTION
Book a Meeting