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Better Sales
Engine
Powered by Better Car People.

Better Sales BDC

Your fully managed, people-powered sales BDC—done the right way.

Sales AI

Built for the next lead. Designed for the human behind it.

First Response

Win the customer and the compliance check—in under 60 seconds.

Sales Campaigns

Short-term campaigns. Long-term wins for your dealership.

Sales Re-engage

Real-time rescue for sales leads that drop, stall, or get missed.

BDC Insights

Visibility fuels performance—and we show you what others can’t.

Service to Sales

Boost conversions with on-site service customer connections.
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Better Service
Engine
Powered by Brooke.

Better Service BDC

On-demand service BDC, professional agents who never miss a customer.

Service AI

Never miss a service call – your 24/7 virtual service coordinator.

Service Connections

Automatically respond to vehicle health alerts and drive more service revenue.

Service Campaigns

Win back your lost service customers – without burdening your team.

Service Re-engage

Convert lost service no-shows and unfinished leads into revenue.
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Better Training &
Retention Engine
Powered by Proactive.

Better Training

Enhance team skills and customer engagement with expert training.

Masterclass

A three-day hands-on workshop that delivers real results.

Onsite Training

Performance-driven onsite coaching and process optimization.

Total Store Assessment

A full-scale diagnostic and action plan covering sales, service, and processes.

Virtual Performance Coaching

Transform your team’s performance with on-demand virtual coaching.

Loyalty

Keep customers coming back with tools that drive loyalty and referrals.
Why BCP
Why Better Сar People

Why Better Сar People

About Us

Dive into the behind-the-scenes of Better Car People.

Customer Stories

Real success stories from our clients.

Our Integrations

Integrations built to fuel speed, efficiency, and growth.
Resources
Learn

Learn

Where AI Meets Human Expertise

Dealerships win with the power of Collaborative Intelligence.

Outsourced Automotive BDC

Free up your teams from traffic management.

BDC Training

Improve customer engagement and sales skills.

Equity Mining in the Automotive World

Discover hidden opportunities tailored to your needs.

Automotive Dealership Consulting

Strategic solutions for profitability & growth.

Industry Updates (Blog)

Uncover automotive trends and tech secrets.
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Connect

Customer Support

We're here to help.

FAQs

Get answers fast.

Careers

Join us for an exciting career opportunity.
Products
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bcp-logo-menu-mobile

Better Sales
Engine
Powered by Better Car People.

Better Sales BDC

Your fully managed, people-powered sales BDC—done the right way.
arrow

Sales AI

Built for the next lead. Designed for the human behind it.
arrow

First Response

Win the customer and the compliance check—in under 60 seconds.
arrow

Sales Campaigns

Short-term campaigns. Long-term wins for your dealership.
arrow

Sales Re-engage

Real-time rescue for sales leads that drop, stall, or get missed.
arrow

BDC Insights

Visibility fuels performance—and we show you what others can’t.
arrow

Service to Sales

Boost conversions with on-site service customer connections.
arrow
brooke-logo-menu-mobile

Better Service
Engine
Powered by Brooke.

Better Service BDC

On-demand service BDC, professional agents who never miss a customer.
arrow

Service AI

Never miss a service call – your 24/7 virtual service coordinator.
arrow

Service Connections

Automatically respond to vehicle health alerts and drive more service revenue.
arrow

Service Campaigns

Win back your lost service customers – without burdening your team.
arrow

Service Re-engage

Convert lost service no-shows and unfinished leads into revenue.
arrow
proactive-logo-menu-mobile

Better Training &
Retention Engine
Powered by Proactive.

Better Training

Enhance team skills and customer engagement with expert training.
arrow

Masterclass

A three-day hands-on workshop that delivers real results.
arrow

Onsite Training

Performance-driven onsite coaching and process optimization.
arrow

Total Store Assessment

A full-scale diagnostic and action plan covering sales, service, and processes.
arrow

Virtual Performance Coaching

Transform your team’s performance with on-demand virtual coaching.
arrow

Loyalty

Keep customers coming back with tools that drive loyalty and referrals.
arrow
Why BCP
Arrow
nav-item

Why Better Сar People

About Us

Dive into the behind-the-scenes of Better Car People.
arrow

Customer Stories

Real success stories from our clients.
arrow

Our Integrations

Integrations built to fuel speed, efficiency, and growth.
arrow
Resources
Arrow
nav-item

Learn

Where AI Meets Human Expertise

Dealerships win with the power of Collaborative Intelligence.
arrow

Outsourced Automotive BDC

Free up your teams from traffic management.
arrow

BDC Training

Improve customer engagement and sales skills.
arrow

Equity Mining in the Automotive World

Discover hidden opportunities tailored to your needs.
arrow

Automotive Dealership Consulting

Strategic solutions for profitability & growth.
arrow

Industry Updates (Blog)

Uncover automotive trends and tech secrets.
arrow
nav-item

Connect

Customer Support

We're here to help.
arrow

FAQs

Get answers fast.
arrow

Careers

Join us for an exciting career opportunity.
arrow
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DRIVE MORE APPOINTMENTS
WITH BETTER SALES BDC

Your fully managed, expert-driven Sales BDC incorporating Sales AI technology. Our automotive specialists
convert your sales leads into confirmed appointments across phone, text, and email - 7 days a week.

Book More Appointments

We Work Every Lead,
So You Don’t Have To

Full Lifecycle
Lead Management

From first contact to final outcome, we follow up on every sales lead consistently and professionally, up to 90 days. We optimize workflows to engage leads while they are most likely to convert to sales. No gaps, no drops.
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Live U.S.-
Based Agents

No scripts. No outsourcing. Automotive experts trained to represent your dealership and convert more leads.
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CRM-Integrated
Conversations

Every call, text, and email flows directly into your CRM - no gaps, no guesswork - giving you complete visibility into every conversation and the next step to close.
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From engaging leads & customers to

driving dealership growth

CaseStudy-01
Featured case study

HOW WE ELEVATED LES STANFORD

TO DETROIT'S PREMIER DEALERSHIP

Better Sales BDC
Les Stanford Chevrolet Cadillac partnered with Better Car People to revolutionize customer service and lead response management, achieving 24/7 engagement and operational efficiency. This transformation set a new standard in the automotive industry and earned additional perks from General Motors.
read full
view all

Want more appointments
without more work?

Book a meeting to see how Better Sales BDC can manage your
lead flow, increase conversion rates, and keep your team
focused on selling.

Book a meeting

Why Dealers Choose
Better Sales BDC

01

Guaranteed
Fast Response

01
We respond to every new sales lead within 10 minutes—every hour your store is open—keeping your OEM score high and your customers engaged.
02

Persistent
90-Day Follow-Up

02
No more missed opportunities. We continue personalized outreach across channels for up to 90 days until the lead engages or closes.
03

Hands-Off
Appointment Setting

03
We schedule real appointments with qualified customers—so your team can focus on what they do best: closing the deal.

Our clients 

SAY IT BEST

male-default-140
Better Car People has been a wonderful partner to our dealership.

Joe Smith

female-default-140
Our Ford Direct secret shops have improved greatly, with some scores over 100%!

Heather Carlton

female-default-140
Going great with appointments.

Dorthie McCarthy

female-default-140
Better Car People is nice to have for a quick response.

Rachel Lette

Still letting leads slip
through the cracks?

Dealers using Better Sales BDC never miss a lead, and always
know who’s ready to buy. See what your BDC could be doing better.

Drive sales

Better Sales BDC is just one
part of dealership success.
Discover more.

One Sales Engine.
Every Opportunity Covered.

Better Sales Engine Built to convert leads to appointments. Designed to scale. Backed by automotive professionals.
Integrates AI, people, and processes into one modular platform—covering every aspect of the sales journey from first
engagement to sale. The complete automotive sales engagement solution from Better Car People.
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DRIVE MORE APPOINTMENTS WITH BETTER SALES BDC

Your fully managed, expert-driven Sales BDC incorporating Sales AI technology. Our automotive specialists convert your sales leads into confirmed appointments across phone, text, and email - 7 days a week.
VIEW SOLUTION
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CLOSE MORE DEALS WITH SALES AI

24/7 AI with industry expert oversight to deliver fast replies, real conversations, and results-driven engagement.
VIEW SOLUTION
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FIRST RESPONSE
INSTANT. ON-BRAND. COMPLIANT.

Turn internet leads into opportunities - faster than you OEM timer. Every reply is personalized, professional and built to convert.
VIEW SOLUTION
Book a Meeting

Automation that brings more
customers, and more profit,
into your service lane.

The Better Service Engine is a modern fixed ops growth platform built to convert opportunity into revenue—without overwhelming your team.
Whether it’s responding to a connected car alert, handling every inbound call, converting declined ROs, or activating aging customer lists,
the Better Service Engine ensures every lead is worked, every appointment is captured, and every bay is filled.
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BOOST SERVICE PERFORMANCE WITH BETTER SERVICE BDC

Better BDC for Better Results. From scheduling to overflow support, our expert agents handle your service calls 24/7—boosting CSI, appointment show rates, and advisor efficiency.
VIEW SOLUTION
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ANSWER EVERY CALL WITH SERVICE AI

Never miss another service call. Brooke, our AI voice assistant, works 24/7 booking appointments, managing overflow, and delivering exceptional customer experiences.
VIEW SOLUTION
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DRIVE SERVICE REVENUE WITH SERVICE CONNECTIONS

Convert in-vehicle alerts into booked appointments within minutes—automatically, accurately, and without burdening your team.
VIEW SOLUTION
Book a Meeting

Unlock Expert Training &
Boost Your Customer Retention

Harness the power of expert training to enhance customer engagement, increase retention,
and skyrocket dealership revenue, as well as encouraging loyalty with benefits that set your dealership apart.
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Revolutionize Your Dealership with Masterclass

Join us for three days at our Charlotte training facility and master digital-first retailing, consultative selling, and AI-driven customer engagement. Powered by Proactive.
VIEW SOLUTION
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Elevate Your Team Anytime with Virtual Performance Coaching

Access on-demand, personalized video coaching and live sessions focused on lead management, CRM optimization, and real-time performance improvements, no office visit required. Powered by Proactive.
VIEW SOLUTION
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Boost Your customer retention with Loyalty

Keep customers coming back - and spending more - with marketing tools that drive loyalty and referrals.
VIEW SOLUTION
Book a Meeting