2026 NADA Show | Better Car People

Where AI Innovation Meets
Human Connection at NADA 2026

At Better Car People, we believe technology should enhance—not replace—the human connection that drives every great customer experience. That belief powers everything we build, from AI-driven communication tools to our U.S.-based teams who deliver real, personal engagement. At NADA 2026 in Las Vegas, discover how our hybrid approach—AI + People—helps dealerships grow smarter, engage faster, and deliver exceptional experiences across every channel, turning technology into trust and automation into lasting relationships.

One Sales Engine.
Every Opportunity Covered.

Better Sales Engine Built to convert leads to appointments. Designed to scale. Backed by automotive professionals.
Integrates AI, people, and processes into one modular platform—covering every aspect of the sales journey from first
engagement to sale. The complete automotive sales engagement solution from Better Car People.

DRIVE MORE APPOINTMENTS WITH BETTER SALES BDC

Your fully managed, expert-driven Sales BDC incorporating Better AI for Sales technology. Our automotive specialists convert your sales leads into confirmed appointments across phone, text, and email - 7 days a week.

CLOSE MORE DEALS WITH Better AI for SALES

24/7 AI with industry expert oversight to deliver fast replies, real conversations, and results-driven engagement.

FIRST RESPONSE
INSTANT. ON-BRAND. COMPLIANT.

Turn internet leads into opportunities - faster than you OEM timer. Every reply is personalized, professional and built to convert.

BOOK A DEMO

Automation that brings more
customers, and more profit,
into your service lane.

The Better Service Engine is a modern fixed ops growth platform built to convert opportunity into revenue—without overwhelming your team.
Whether it’s responding to a connected car alert, handling every inbound call, converting declined ROs, or activating aging customer lists,
the Better Service Engine ensures every lead is worked, every appointment is captured, and every bay is filled.

BOOST SERVICE PERFORMANCE WITH BETTER SERVICE BDC

Better BDC for Better Results. From scheduling to overflow support, our expert agents handle your service calls 24/7—boosting CSI, appointment show rates, and advisor efficiency.

ANSWER EVERY CALL WITH Better AI for SERVICE

Never miss another service call. Brooke, our AI voice assistant, works 24/7 booking appointments, managing overflow, and delivering exceptional customer experiences.

DRIVE SERVICE REVENUE WITH SERVICE CONNECTIONS

Convert in-vehicle alerts into booked appointments within minutes—automatically, accurately, and without burdening your team.

Book a DEMO

Unlock Expert Training &
Boost Your Customer Retention

Harness the power of expert training to enhance customer engagement, increase retention,
and skyrocket dealership revenue, as well as encouraging loyalty with benefits that set your dealership apart.

Revolutionize Your Dealership with Masterclass

Join us for three days at our Charlotte training facility and master digital-first retailing, consultative selling, and AI-driven customer engagement. Powered by Proactive.

Elevate Your Team Anytime with Virtual Performance Coaching

Access on-demand, personalized video coaching and live sessions focused on lead management, CRM optimization, and real-time performance improvements, no office visit required. Powered by Proactive.

Boost Your customer retention with Loyalty

Keep customers coming back - and spending more - with marketing tools that drive loyalty and referrals.

Book a DEMO

Results That Move
Dealerships Forward

Our platform combines AI innovation, live BDC expertise, and proven training to help dealerships convert more leads,
fill more service bays, and create lasting customer relationships—so every marketing dollar drives measurable growth.

4,500+

dealer partners across the US and Canada

$25 bln

In sales made thanks to our dealership solutions

2 mln+

Service appointments booked with our tools

23 mln+

Sales leads reviewed

The Better Car People
Behind the Platform

New Client
Launch Team

Every partnership begins with confidence and clarity. Our launch team ensures smooth onboarding, aligning strategies, integrations, and training from day one.

Technical
Support Team

Fast, empathetic, and precise—our support specialists resolve issues quickly while keeping your customer experience front and center.

Dealer
Success Team

More than account managers, they’re your growth partners. They analyze engagement data, identify opportunities, and help you continuously improve performance.

Better Sales Engine Powered by Better Car People.

Better Sales BDC

Better AI for Sales

First Response

Sales Campaigns

Sales Re-engage

BDC Insights

Service to Sales

Better Service Engine Powered by Brooke.

Better Service BDC

Better AI for Service

Service Connections

Service Campaigns

Service Re-engage

Better Training & Retention Engine Powered by Proactive.

Better Training

Masterclass

Onsite Training

Total Store Assessment

Virtual Performance Coaching

Loyalty

Why Better Сar People

About Us

Customer Stories

Our Integrations

Learn

Where AI Meets Human Expertise

Outsourced Automotive BDC

BDC Training

Equity Mining in the Automotive World

Automotive Dealership Consulting

Industry Updates (Blog)

Connect

Customer Support

FAQs

Careers