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Better Sales
Engine
Powered by Better Car People.

Better Sales BDC

Your fully managed, people-powered sales BDC—done the right way.

Sales AI

Built for the next lead. Designed for the human behind it.

First Response

Win the customer and the compliance check—in under 60 seconds.

Sales Campaigns

Short-term campaigns. Long-term wins for your dealership.

Sales Re-engage

Real-time rescue for sales leads that drop, stall, or get missed.

BDC Insights

Visibility fuels performance—and we show you what others can’t.

Service to Sales

Boost conversions with on-site service customer connections.
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Better Service
Engine
Powered by Brooke.

Better Service BDC

On-demand service BDC, professional agents who never miss a customer.

Service AI

Never miss a service call – your 24/7 virtual service coordinator.

Service Connections

Automatically respond to vehicle health alerts and drive more service revenue.

Service Campaigns

Win back your lost service customers – without burdening your team.

Service Re-engage

Convert lost service no-shows and unfinished leads into revenue.
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Better Training &
Retention Engine
Powered by Proactive.

Better Training

Enhance team skills and customer engagement with expert training.

Masterclass

A three-day hands-on workshop that delivers real results.

Onsite Training

Performance-driven onsite coaching and process optimization.

Total Store Assessment

A full-scale diagnostic and action plan covering sales, service, and processes.

Virtual Performance Coaching

Transform your team’s performance with on-demand virtual coaching.

Loyalty

Keep customers coming back with tools that drive loyalty and referrals.
Why BCP
Why Better Сar People

Why Better Сar People

About Us

Dive into the behind-the-scenes of Better Car People.

Customer Stories

Real success stories from our clients.

OEM Programs

Where AI meets OEM compliance for dealership success.

Our Integrations

Integrations built to fuel speed, efficiency, and growth.
Resources
Learn

Learn

Where AI Meets Human Expertise

Dealerships win with the power of Collaborative Intelligence.

Outsourced Automotive BDC

Free up your teams from traffic management.

BDC Training

Improve customer engagement and sales skills.

Equity Mining in the Automotive World

Discover hidden opportunities tailored to your needs.

Automotive Dealership Consulting

Strategic solutions for profitability & growth.

Industry Updates (Blog)

Uncover automotive trends and tech secrets.
Connect

Connect

Customer Support

We're here to help.

FAQs

Get answers fast.

Careers

Join us for an exciting career opportunity.
Products
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bcp-logo-menu-mobile

Better Sales
Engine
Powered by Better Car People.

Better Sales BDC

Your fully managed, people-powered sales BDC—done the right way.
arrow

Sales AI

Built for the next lead. Designed for the human behind it.
arrow

First Response

Win the customer and the compliance check—in under 60 seconds.
arrow

Sales Campaigns

Short-term campaigns. Long-term wins for your dealership.
arrow

Sales Re-engage

Real-time rescue for sales leads that drop, stall, or get missed.
arrow

BDC Insights

Visibility fuels performance—and we show you what others can’t.
arrow

Service to Sales

Boost conversions with on-site service customer connections.
arrow
brooke-logo-menu-mobile

Better Service
Engine
Powered by Brooke.

Better Service BDC

On-demand service BDC, professional agents who never miss a customer.
arrow

Service AI

Never miss a service call – your 24/7 virtual service coordinator.
arrow

Service Connections

Automatically respond to vehicle health alerts and drive more service revenue.
arrow

Service Campaigns

Win back your lost service customers – without burdening your team.
arrow

Service Re-engage

Convert lost service no-shows and unfinished leads into revenue.
arrow
proactive-logo-menu-mobile

Better Training &
Retention Engine
Powered by Proactive.

Better Training

Enhance team skills and customer engagement with expert training.
arrow

Masterclass

A three-day hands-on workshop that delivers real results.
arrow

Onsite Training

Performance-driven onsite coaching and process optimization.
arrow

Total Store Assessment

A full-scale diagnostic and action plan covering sales, service, and processes.
arrow

Virtual Performance Coaching

Transform your team’s performance with on-demand virtual coaching.
arrow

Loyalty

Keep customers coming back with tools that drive loyalty and referrals.
arrow
Why BCP
Arrow
nav-item

Why Better Сar People

About Us

Dive into the behind-the-scenes of Better Car People.
arrow

Customer Stories

Real success stories from our clients.
arrow

OEM Programs

Where AI meets OEM compliance for dealership success.
arrow

Our Integrations

Integrations built to fuel speed, efficiency, and growth.
arrow
Resources
Arrow
nav-item

Learn

Where AI Meets Human Expertise

Dealerships win with the power of Collaborative Intelligence.
arrow

Outsourced Automotive BDC

Free up your teams from traffic management.
arrow

BDC Training

Improve customer engagement and sales skills.
arrow

Equity Mining in the Automotive World

Discover hidden opportunities tailored to your needs.
arrow

Automotive Dealership Consulting

Strategic solutions for profitability & growth.
arrow

Industry Updates (Blog)

Uncover automotive trends and tech secrets.
arrow
nav-item

Connect

Customer Support

We're here to help.
arrow

FAQs

Get answers fast.
arrow

Careers

Join us for an exciting career opportunity.
arrow
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GM iMR-Approved
Sales & Service Solutions

Better Car People provides iMR-approved solutions for GM that combine AI technology with live agents.
From internet lead response to service call handling and connected car outreach, we help dealers
capture more opportunities and boost performance across every department.
Book a Meeting
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Your Trusted iMR-Approved
Partner for GM Success

Through the GM iMR (in-Market Retail) program, Better Car People delivers a suite of certified BDC solutions designed to maximize
dealer performance in sales and service. Our hybrid AI + human model ensures lightning-fast responses, compliance with GM standards,
and measurable ROI. With solutions like Better Sales BDC, Sales AI, First Response, Better Service BDC, Service AI, and Service Connections,
GM dealers can engage more customers, schedule more appointments, and win more business while leveraging iMR funds.

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OEM-Certified
& iMR-Eligible

All Better Car People solutions are certified within GM’s iMR program, ensuring your store can leverage co-op funds while staying compliant with GM requirements.
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End-to-End
Engagement

From internet leads and phone calls to connected car alerts, we cover every customer interaction with AI-powered efficiency and live U.S.-based agents—so no opportunity is lost.

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Proven Dealer
Results

GM dealers using our iMR-approved solutions see faster response times, higher appointment show rates, and increased revenue across both sales and service.
Book a Meeting

GM Dealers: Grow Faster
with iMR-Approved Solutions

Through GM's iMR-approved program, participating dealers gain access to select Better Car People solutions designed to
strengthen sales, service, and customer engagement. These products are fully integrated into the OEM program, making it
easier than ever to connect with customers, book more appointments, and maximize ROI with manufacturer-backed support.

DRIVE MORE APPOINTMENTS WITH BETTER SALES BDC

Your fully managed, expert-driven Sales BDC incorporating Sales AI technology. Our automotive specialists convert your sales leads into confirmed appointments across phone, text, and email - 7 days a week.
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DRIVE MORE APPOINTMENTS WITH BETTER SALES BDC

Your fully managed, expert-driven Sales BDC incorporating Sales AI technology. Our automotive specialists convert your sales leads into confirmed appointments across phone, text, and email - 7 days a week.
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BOOST SERVICE PERFORMANCE
WITH BETTER SERVICE BDC

Better BDC for Better Results. From scheduling to overflow support, our expert agents handle your service calls 24/7—boosting CSI, appointment show rates, and advisor efficiency.
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BOOST SERVICE PERFORMANCE
WITH BETTER SERVICE BDC

Better BDC for Better Results. From scheduling to overflow support, our expert agents handle your service calls 24/7—boosting CSI, appointment show rates, and advisor efficiency.
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CLOSE MORE DEALS
WITH SALES AI

24/7 AI with industry expert oversight to deliver fast replies, real conversations, and results-driven engagement.
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CLOSE MORE DEALS
WITH SALES AI

24/7 AI with industry expert oversight to deliver fast replies, real conversations, and results-driven engagement.
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ANSWER EVERY CALL
WITH SERVICE AI

Never miss another service call. Brooke, our AI voice assistant, works 24/7 booking appointments, managing overflow, and delivering exceptional customer experiences.
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ANSWER EVERY CALL
WITH SERVICE AI

Never miss another service call. Brooke, our AI voice assistant, works 24/7 booking appointments, managing overflow, and delivering exceptional customer experiences.
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FIRST RESPONSE
INSTANT. ON-BRAND.
COMPLIANT.

Turn internet leads into opportunities—faster than your OEM timer. Every reply is personalized, professional, and built to convert.
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FIRST RESPONSE
INSTANT. ON-BRAND.
COMPLIANT.

Turn internet leads into opportunities—faster than your OEM timer. Every reply is personalized, professional, and built to convert.
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DRIVE SERVICE REVENUE WITH
SERVICE CONNECTIONS

Convert in-vehicle alerts into booked appointments within minutes—automatically, accurately, and without burdening your team.
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DRIVE SERVICE REVENUE WITH
SERVICE CONNECTIONS

Convert in-vehicle alerts into booked appointments within minutes—automatically, accurately, and without burdening your team.
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Book a Meeting

Frequently Asked Questions

Frequently Asked Questions

What is the GM iMR program and how does Better Car People fit in?

GM’s iMR (in-Market Retail) program provides co-op funding for certified vendor solutions. Better Car People’s suite of BDC and AI products are iMR-approved, meaning your dealership can leverage iMR funds while improving customer engagement and conversion.

Which Better Car People solutions are included in the GM iMR program?

The program includes Better Sales BDC, Sales AI, First Response, Better Service BDC, Service AI, and Service Connections—covering every aspect of sales and service engagement.

How do these solutions improve dealership performance?

Our hybrid AI + human approach ensures leads and calls are responded to instantly, service alerts are converted into appointments, and compliance is always maintained—leading to more sales, higher retention, and stronger CSI.

Are these programs difficult to implement at the dealership level?

Not at all. All solutions integrate directly with your CRM, DMS, and scheduling systems. Setup and onboarding are included, and our team provides full transparency with reporting and QA so you can track ROI from day one.

We get results for our dealerships

Our toolbox is packed with solutions for Sales, Service and Loyalty BDCs, online leads,

and top-tier training to make sure every marketing penny works harder.

4,500+
dealer partners across the US and Canada
$25 bln
In sales made thanks to our dealership solutions
2 mln+
Service appointments booked with our tools
23 mln+
Sales leads reviewed

Unlock iMR Funds.
Unlock More Customers.

Don’t let unanswered calls, missed leads, or ignored connected car
alerts hold your dealership back. With Better Car People, every
opportunity is worked, every time.

Book a meeting