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Better Sales
Engine
Powered by Better Car People.

Better Sales BDC

Your fully managed, people-powered sales BDC—done the right way.

Sales AI

Built for the next lead. Designed for the human behind it.

First Response

Win the customer and the compliance check—in under 60 seconds.

Sales Campaigns

Short-term campaigns. Long-term wins for your dealership.

Sales Re-engage

Real-time rescue for sales leads that drop, stall, or get missed.

BDC Insights

Visibility fuels performance—and we show you what others can’t.

Service to Sales

Boost conversions with on-site service customer connections.
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Better Service
Engine
Powered by Brooke.

Better Service BDC

On-demand service BDC, professional agents who never miss a customer.

Service AI

Never miss a service call – your 24/7 virtual service coordinator.

Service Connections

Automatically respond to vehicle health alerts and drive more service revenue.

Service Campaigns

Win back your lost service customers – without burdening your team.

Service Re-engage

Convert lost service no-shows and unfinished leads into revenue.
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Better Training &
Retention Engine
Powered by Proactive.

Better Training

Enhance team skills and customer engagement with expert training.

Masterclass

A three-day hands-on workshop that delivers real results.

Onsite Training

Performance-driven onsite coaching and process optimization.

Total Store Assessment

A full-scale diagnostic and action plan covering sales, service, and processes.

Virtual Performance Coaching

Transform your team’s performance with on-demand virtual coaching.

Loyalty

Keep customers coming back with tools that drive loyalty and referrals.
Why BCP
Why Better Сar People

Why Better Сar People

About Us

Dive into the behind-the-scenes of Better Car People.

Customer Stories

Real success stories from our clients.

OEM Programs

Where AI meets OEM compliance for dealership success.

Our Integrations

Integrations built to fuel speed, efficiency, and growth.
Resources
Learn

Learn

Where AI Meets Human Expertise

Dealerships win with the power of Collaborative Intelligence.

Outsourced Automotive BDC

Free up your teams from traffic management.

BDC Training

Improve customer engagement and sales skills.

Equity Mining in the Automotive World

Discover hidden opportunities tailored to your needs.

Automotive Dealership Consulting

Strategic solutions for profitability & growth.

Industry Updates (Blog)

Uncover automotive trends and tech secrets.
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Connect

Customer Support

We're here to help.

FAQs

Get answers fast.

Careers

Join us for an exciting career opportunity.
Products
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bcp-logo-menu-mobile

Better Sales
Engine
Powered by Better Car People.

Better Sales BDC

Your fully managed, people-powered sales BDC—done the right way.
arrow

Sales AI

Built for the next lead. Designed for the human behind it.
arrow

First Response

Win the customer and the compliance check—in under 60 seconds.
arrow

Sales Campaigns

Short-term campaigns. Long-term wins for your dealership.
arrow

Sales Re-engage

Real-time rescue for sales leads that drop, stall, or get missed.
arrow

BDC Insights

Visibility fuels performance—and we show you what others can’t.
arrow

Service to Sales

Boost conversions with on-site service customer connections.
arrow
brooke-logo-menu-mobile

Better Service
Engine
Powered by Brooke.

Better Service BDC

On-demand service BDC, professional agents who never miss a customer.
arrow

Service AI

Never miss a service call – your 24/7 virtual service coordinator.
arrow

Service Connections

Automatically respond to vehicle health alerts and drive more service revenue.
arrow

Service Campaigns

Win back your lost service customers – without burdening your team.
arrow

Service Re-engage

Convert lost service no-shows and unfinished leads into revenue.
arrow
proactive-logo-menu-mobile

Better Training &
Retention Engine
Powered by Proactive.

Better Training

Enhance team skills and customer engagement with expert training.
arrow

Masterclass

A three-day hands-on workshop that delivers real results.
arrow

Onsite Training

Performance-driven onsite coaching and process optimization.
arrow

Total Store Assessment

A full-scale diagnostic and action plan covering sales, service, and processes.
arrow

Virtual Performance Coaching

Transform your team’s performance with on-demand virtual coaching.
arrow

Loyalty

Keep customers coming back with tools that drive loyalty and referrals.
arrow
Why BCP
Arrow
nav-item

Why Better Сar People

About Us

Dive into the behind-the-scenes of Better Car People.
arrow

Customer Stories

Real success stories from our clients.
arrow

OEM Programs

Where AI meets OEM compliance for dealership success.
arrow

Our Integrations

Integrations built to fuel speed, efficiency, and growth.
arrow
Resources
Arrow
nav-item

Learn

Where AI Meets Human Expertise

Dealerships win with the power of Collaborative Intelligence.
arrow

Outsourced Automotive BDC

Free up your teams from traffic management.
arrow

BDC Training

Improve customer engagement and sales skills.
arrow

Equity Mining in the Automotive World

Discover hidden opportunities tailored to your needs.
arrow

Automotive Dealership Consulting

Strategic solutions for profitability & growth.
arrow

Industry Updates (Blog)

Uncover automotive trends and tech secrets.
arrow
nav-item

Connect

Customer Support

We're here to help.
arrow

FAQs

Get answers fast.
arrow

Careers

Join us for an exciting career opportunity.
arrow
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Hybrid AI + Humans = Sales AI
Tailored for Infinity Dealerships

The only AI platform built for dealers, with humans behind the wheel.
Sales AI delivers instant, compliant, and personalized engagement for your
internet leads—powered by AI and backed by live experts.
Book a Meeting
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Your Lead Engagement Advantage
in the Infinity Digital Program

Better Car People helps Infinity dealers maximize every sales opportunity with Sales AI—a hybrid AI + human engagement engine designed
specifically for automotive retail. This program goes beyond “stopping the clock” on internet leads. It builds real conversations that lead to
appointments, showroom visits, and sales. With real-time lead response, CRM integration, and human backup, no lead is left behind.

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Hybrid AI + Human
Intelligence

Sales AI blends the speed of automation with the empathy and accuracy of human oversight. Our AI handles the routine; trained automotive agents step in for objections, edge cases, or nuanced scenarios—ensuring every response is helpful, on-brand, and conversion-ready.
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Intelligent CRM
Integration & Routing

Works with VinSolutions, Elead, Reynolds, CDK, and more. Automatically logs every interaction, stops the response-time clock when needed, and follows your unique lead-routing logic. Tailored for how your store already operates.

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First Quality Response (FQR) Engine

Our proprietary FQR logic goes beyond speed—it prioritizes tone, accuracy, relevance, and conversion potential. Built from real dealership conversations and trained on buyer psychology, FQR ensures every reply moves the lead closer to a sale.
Book a Meeting

Available Solutions in the
Infinity Digital Program

Through Infinity Digital Program, participating dealers gain access to select Better Car People solutions designed to
strengthen sales, service, and customer engagement. These products are fully integrated into the OEM program, making it
easier than ever to connect with customers, book more appointments, and maximize ROI with manufacturer-backed support.

CLOSE MORE DEALS
WITH SALES AI

24/7 automation with industry expert oversight to deliver fast replies, real conversations, and results-driven engagement.
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CLOSE MORE DEALS
WITH SALES AI

24/7 automation with industry expert oversight to deliver fast replies, real conversations, and results-driven engagement.
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Book a Meeting

Frequently Asked Questions

Frequently Asked Questions

What is Sales AI in the Infinity Digital Program?

Sales AI is an AI + human hybrid platform that responds instantly to internet leads, nurtures prospects for up to 90 days, and delivers personalized, compliant engagement—all designed to help Infinity dealers sell more cars.

How does it integrate with my current CRM?

Sales AI works with leading CRMs like VinSolutions, Elead, Reynolds, and CDK. It automatically logs responses, tracks engagement, and follows your dealership’s unique routing and escalation rules.

What makes Sales AI different from other AI tools?

Unlike generic chatbots, Sales AI is automotive-specific and backed by real humans. This ensures customers get fast, accurate, and empathetic responses that reflect your dealership’s brand voice and meet OEM compliance.

How transparent is the program for managers?

100% transparent. Every email, text, and call is visible, and detailed performance dashboards give you insight into response times, engagement quality, and agent takeovers.

We get results for our dealerships

Our toolbox is packed with solutions for Sales, Service and Loyalty BDCs, online leads,

and top-tier training to make sure every marketing penny works harder.

4,500+
dealer partners across the US and Canada
$25 bln
In sales made thanks to our dealership solutions
2 mln+
Service appointments booked with our tools
23 mln+
Sales leads reviewed

Ready to unlock the power
of OEM-backed engagement?

Discover how manufacturer-approved programs combined
with Better Car People’s AI and live agent solutions can
take your dealership to the next level.

Book a meeting