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Better Sales
Engine
Powered by Better Car People.

Better Sales BDC

Your fully managed, people-powered sales BDC—done the right way.

Sales AI

Built for the next lead. Designed for the human behind it.

First Response

Win the customer and the compliance check—in under 60 seconds.

Sales Campaigns

Short-term campaigns. Long-term wins for your dealership.

Sales Re-engage

Real-time rescue for sales leads that drop, stall, or get missed.

BDC Insights

Visibility fuels performance—and we show you what others can’t.

Service to Sales

Boost conversions with on-site service customer connections.
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Better Service
Engine
Powered by Brooke.

Better Service BDC

On-demand service BDC, professional agents who never miss a customer.

Service AI

Never miss a service call – your 24/7 virtual service coordinator.

Service Connections

Automatically respond to vehicle health alerts and drive more service revenue.

Service Campaigns

Win back your lost service customers – without burdening your team.

Service Re-engage

Convert lost service no-shows and unfinished leads into revenue.
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Better Training &
Retention Engine
Powered by Proactive.

Better Training

Enhance team skills and customer engagement with expert training.

Masterclass

A three-day hands-on workshop that delivers real results.

Onsite Training

Performance-driven onsite coaching and process optimization.

Total Store Assessment

A full-scale diagnostic and action plan covering sales, service, and processes.

Virtual Performance Coaching

Transform your team’s performance with on-demand virtual coaching.

Loyalty

Keep customers coming back with tools that drive loyalty and referrals.
Why BCP
Why Better Сar People

Why Better Сar People

About Us

Dive into the behind-the-scenes of Better Car People.

Customer Stories

Real success stories from our clients.

OEM Programs

Where AI meets OEM compliance for dealership success.

Our Integrations

Integrations built to fuel speed, efficiency, and growth.
Resources
Learn

Learn

Where AI Meets Human Expertise

Dealerships win with the power of Collaborative Intelligence.

Outsourced Automotive BDC

Free up your teams from traffic management.

BDC Training

Improve customer engagement and sales skills.

Equity Mining in the Automotive World

Discover hidden opportunities tailored to your needs.

Automotive Dealership Consulting

Strategic solutions for profitability & growth.

Industry Updates (Blog)

Uncover automotive trends and tech secrets.
Connect

Connect

Customer Support

We're here to help.

FAQs

Get answers fast.

Careers

Join us for an exciting career opportunity.
Products
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bcp-logo-menu-mobile

Better Sales
Engine
Powered by Better Car People.

Better Sales BDC

Your fully managed, people-powered sales BDC—done the right way.
arrow

Sales AI

Built for the next lead. Designed for the human behind it.
arrow

First Response

Win the customer and the compliance check—in under 60 seconds.
arrow

Sales Campaigns

Short-term campaigns. Long-term wins for your dealership.
arrow

Sales Re-engage

Real-time rescue for sales leads that drop, stall, or get missed.
arrow

BDC Insights

Visibility fuels performance—and we show you what others can’t.
arrow

Service to Sales

Boost conversions with on-site service customer connections.
arrow
brooke-logo-menu-mobile

Better Service
Engine
Powered by Brooke.

Better Service BDC

On-demand service BDC, professional agents who never miss a customer.
arrow

Service AI

Never miss a service call – your 24/7 virtual service coordinator.
arrow

Service Connections

Automatically respond to vehicle health alerts and drive more service revenue.
arrow

Service Campaigns

Win back your lost service customers – without burdening your team.
arrow

Service Re-engage

Convert lost service no-shows and unfinished leads into revenue.
arrow
proactive-logo-menu-mobile

Better Training &
Retention Engine
Powered by Proactive.

Better Training

Enhance team skills and customer engagement with expert training.
arrow

Masterclass

A three-day hands-on workshop that delivers real results.
arrow

Onsite Training

Performance-driven onsite coaching and process optimization.
arrow

Total Store Assessment

A full-scale diagnostic and action plan covering sales, service, and processes.
arrow

Virtual Performance Coaching

Transform your team’s performance with on-demand virtual coaching.
arrow

Loyalty

Keep customers coming back with tools that drive loyalty and referrals.
arrow
Why BCP
Arrow
nav-item

Why Better Сar People

About Us

Dive into the behind-the-scenes of Better Car People.
arrow

Customer Stories

Real success stories from our clients.
arrow

OEM Programs

Where AI meets OEM compliance for dealership success.
arrow

Our Integrations

Integrations built to fuel speed, efficiency, and growth.
arrow
Resources
Arrow
nav-item

Learn

Where AI Meets Human Expertise

Dealerships win with the power of Collaborative Intelligence.
arrow

Outsourced Automotive BDC

Free up your teams from traffic management.
arrow

BDC Training

Improve customer engagement and sales skills.
arrow

Equity Mining in the Automotive World

Discover hidden opportunities tailored to your needs.
arrow

Automotive Dealership Consulting

Strategic solutions for profitability & growth.
arrow

Industry Updates (Blog)

Uncover automotive trends and tech secrets.
arrow
nav-item

Connect

Customer Support

We're here to help.
arrow

FAQs

Get answers fast.
arrow

Careers

Join us for an exciting career opportunity.
arrow
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AI + Humans = BDC for Sales & Service
Tailored for Lincoln Dealerships

Better Car People delivers a fully integrated Sales & Service BDC solution through The Shop by FordDirect.
From converting leads and scheduling service appointments to engaging after-hours customers and driving retention,
our comprehensive program strengthens every step of the customer journey.
ENROLL NOW
Book a Meeting
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Your Complete Lincoln BDC Partner

We know that today’s dealerships need more than just a call center—they need a complete partner for both sales and
service success. Our Better Sales BDC and Better Service BDC programs combine automotive-specific AI with live, on-shore agents
to engage customers quickly, personally, and around the clock. From converting internet leads and setting sales appointments
to handling inbound service calls and driving retention, we deliver omni-channel engagement that reduces
staffing challenges, improves response times, and increases revenue across every department.

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Built Into The Shop by FordDirect

Because this program runs through The Shop by FordDirect, you get streamlined enrollment, compliance peace of mind, and direct OEM alignment. No extra setup headaches—your BDC program is activated right inside the platform your dealership already uses, keeping processes efficient and reporting centralized.

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Serious BDC
Results

Want 24/7 engagement that uses both great technology and on-shore agents? Better Sales BDC and Better Service BDC are serious Business Development Centers that convert customers from leads to appointments.
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Never Miss a
Call Again

With our Service AI, your service team will never miss another customer call again. No more long wait times, continuous loops, or incorrect transfers. Your customers will be responded to every time!
ENROLL NOW

Available Solutions in
The Shop by FordDirect

Through The Shop by FordDirect, participating Lincoln dealers gain access to select Better Car People solutions designed to
strengthen sales, service, and customer engagement. These products are fully integrated into the OEM program, making it
easier than ever to connect with customers, book more appointments, and maximize ROI with manufacturer-backed support.

DRIVE MORE APPOINTMENTS WITH BETTER SALES BDC

Your fully managed, expert-driven Sales BDC incorporating Sales AI technology. Our automotive specialists convert your sales leads into confirmed appointments across phone, text, and email - 7 days a week.
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DRIVE MORE APPOINTMENTS WITH BETTER SALES BDC

Your fully managed, expert-driven Sales BDC incorporating Sales AI technology. Our automotive specialists convert your sales leads into confirmed appointments across phone, text, and email - 7 days a week.
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Enroll Now
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BOOST SERVICE PERFORMANCE
WITH BETTER SERVICE BDC

Better BDC for Better Results. From scheduling to overflow support, our expert agents handle your service calls 24/7—boosting CSI, appointment show rates, and advisor efficiency.
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BOOST SERVICE PERFORMANCE
WITH BETTER SERVICE BDC

Better BDC for Better Results. From scheduling to overflow support, our expert agents handle your service calls 24/7—boosting CSI, appointment show rates, and advisor efficiency.
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ENROLL NOW
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FIRST RESPONSE
INSTANT. ON-BRAND.
COMPLIANT.

Turn internet leads into opportunities—faster than your OEM timer. Every reply is personalized, professional, and built to convert.
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FIRST RESPONSE
INSTANT. ON-BRAND.
COMPLIANT.

Turn internet leads into opportunities—faster than your OEM timer. Every reply is personalized, professional, and built to convert.
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Enroll Now
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ANSWER EVERY CALL
WITH SERVICE AI

Never miss another service call. Brooke, our AI voice assistant, works 24/7 booking appointments, managing overflow, and delivering exceptional customer experiences.
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ANSWER EVERY CALL
WITH SERVICE AI

Never miss another service call. Brooke, our AI voice assistant, works 24/7 booking appointments, managing overflow, and delivering exceptional customer experiences.
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ENROLL NOW
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ENROLL NOW

Frequently Asked Questions

Frequently Asked Questions

How does Better Car People support Lincoln dealerships?

Through The Shop by FordDirect, we provide a fully integrated Sales & Service BDC solution. Our AI + human model converts internet leads, books sales and service appointments, manages after-hours engagement, and strengthens customer retention across every department.

What makes your BDC program different from a traditional call center?

Unlike a standard call center, we deliver omni-channel engagement powered by automotive-specific AI and backed by on-shore agents. This ensures faster responses, personalized conversations, and full transparency into every email, text, and call.

Can this program help with missed calls and long wait times?

Absolutely. With our Service AI, your dealership will never miss another call. Customers avoid frustrating loops or delays, and your service team gets the freedom to focus on in-store experiences while every call is answered.

How transparent is the program for dealership managers?

100% transparent. You’ll have access to every interaction—view every email and text, and listen to every call. This allows you to track performance without worrying about turnover, training costs, or lost opportunities.

We get results for our dealerships

Our toolbox is packed with solutions for Sales, Service and Loyalty BDCs, online leads,

and top-tier training to make sure every marketing penny works harder.

4,500+
dealer partners across the US and Canada
$25 bln
In sales made thanks to our dealership solutions
2 mln+
Service appointments booked with our tools
23 mln+
Sales leads reviewed

Ready to unlock the power
of OEM-backed engagement?

Discover how manufacturer-approved programs combined
with Better Car People’s AI and live agent solutions can
take your dealership to the next level.

Book a meeting