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AMAZING TECH. SMART PEOPLE.
UNMATCHED EXPERIENCE.

Better Car People combines advanced customer engagement tools and expert training solutions to help your dealership respond quickly,
convert leads into appointments, and deliver exceptional service. With smart humans and AI-enabled technology, we ensure no customer is left waiting, and your team is empowered to excel.
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Better Car People.

AI insights. Human intuition.

Meet your growth engine.

We get results for our dealerships

Our toolbox is packed with solutions for Sales, Service and Loyalty BDCs, online leads,

and top-tier training to make sure every marketing penny works harder.

4,500+
dealer partners across the US and Canada
$25 bln
In sales made thanks to our dealership solutions
2 mln+
Service appointments booked with our tools
23 mln+
Sales leads reviewed

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Drive Sales, Improve Service, & Boost Loyalty

Better Car People enhances your dealership's performance by driving sales and improving service quality. Simultaneously, we help boost customer loyalty by providing a consistently positive and memorable experience.

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Respond Quickly to Every Lead

By responding swiftly to every lead, Better Car People ensures that no opportunity is missed, capturing every potential customer interaction for maximum engagement and conversion.
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Efficiently Convert Leads

Better Car People utilizes advanced AI technology and trained professionals to efficiently convert leads into confirmed on-site appointments, enhancing dealership throughput and customer satisfaction.

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Engage Your Customers

Better Car People's targeted engagement strategies ensure that your customers receive the most relevant content at the optimal moment, enhancing interaction and building lasting relationships.
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Drive Success for your dealership through training

Empower your dealership to achieve greater success by investing in comprehensive training programs tailored to enhance staff skills and operational efficiency. These training initiatives are designed to optimize sales, service, and customer engagement, driving overall success for your dealership.

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Leading Provider in Training

Proactive stands as the leading provider of comprehensive skills training services, specifically designed to enhance expertise and operational efficiency within the automotive industry.
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Hands-On or Fully Remote

Proactive offers both immersive, onsite, and hands-on training for direct engagement as well as fully remote consultation options to accommodate diverse learning and operational needs across the automotive industry.
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Empower Your Team

Empower your automotive team with holistic and modern sales and service assessments designed by Proactive to refine strategies, enhance customer interactions, and drive dealership success.

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Automotive's first digital voice assistant

Introducing the automotive industry's first digital voice assistant, specifically engineered to streamline customer interactions and service efficiency. This cutting-edge technology offers personalized support and automated solutions, setting a new standard for customer service in the automotive sector.

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Human-Level Understanding

Brooke's advanced technology provides human-level understanding of intent and emotion, delivered through a real human natural sounding voice, enhancing the quality and effectiveness of customer interactions.
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No Customer Left Waiting 

Brooke ensures that no customer is left waiting on hold by efficiently answering, handling, and assigning all inbound leads in accordance with customer needs and dealership policies, optimizing both response times and customer satisfaction.
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Natural Sounding Voice

Brooke leverages advanced technology to employ a real human, natural-sounding voice, enhancing customer interactions with a warm, authentic communication style that improves engagement and satisfaction.
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ASK HOW WE DO IT BETTER

Fill out the form below to learn how Better Car People can drive success for your dealership through BDC solutions,
skills training, 24/7/365 coverage, and automotive's first intelligent digital voice assistant!

Know what's under the hood!

Grow your dealership with the power of AI and
the expertise of live agents. Let’s chat!