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Industry Updates

Keeping you informed and educated with real time automotive trends and data. Our team of experts has
the experience and knowledge you need to help lead your dealership to the next level.

Automotive Industry Strategy Sales Tricks

The Art of the Close: How to Convert Auto Leads Into Sales

February 19, 2024 By BCP Editorial

Closing a car sale is an essential skill for any salesperson, and mastering it can significantly contribute to the success of a dealership. It isn’t enough to simply generate leads and then sit back...

Automotive Industry Strategy

When Your BDC Is a GM PASE Program Vendor, Everyone Wins

February 16, 2024 By BCP Editorial

In the ever-evolving automotive industry, staying ahead of the curve is crucial for manufacturers and dealerships alike. That’s why General Motors (GM) introduced the Parts and Service Excellence...

Automotive Industry Strategy

6 Auto Trends for GM Dealers to Watch in 2024

February 14, 2024 By BCP Editorial

What’s going on in the automotive industry? In the past few years, production interruptions, supply chain shortages, logistics issues, and fluctuating demand for electric vehicles (EVs) have left...

Automotive Industry Sales Tricks

BDC vs. Salespeople: Sales BDC Use Cases

February 2, 2024 By BCP Editorial

In today’s competitive automotive industry, every lead and interaction can make the difference between a successful sale and a missed opportunity. Sales is getting a makeover, while the growing...

Automotive Industry Strategy

Top 4 Benefits of OnStar for Dealerships

January 31, 2024 By BCP Editorial

Developed by General Motors (GM), OnStar was the automotive industry’s first embedded connected car system, debuting in 1996 in select Cadillac models. Vehicle diagnostics, the OnStar feature that...

Automotive Industry Automotive Marketing Strategy Driving Growth

2023 Dealer Benchmark Report

January 29, 2024 By Aaron Kleinhandler

Better Car People is all about 360 Customer Engagement. Our focus is to make the customer experience seamless across any channel and helping dealers improve on this and sell more cars. That is why I...

Automotive Industry Service Tips

Top 6 Service BDC Department Goals for 2024

January 24, 2024 By BCP Editorial

With the holiday season complete, now is the time many car dealerships reflect on the past year and plan for the year ahead. For service departments, it’s also a great time to implement new processes...

Automotive Industry Sales Tricks

How to Get More Auto Sales Leads in 2024

January 23, 2024 By BCP Editorial

The auto sales industry runs on leads. While repeat customers are important, your dealership is ultimately powered by a consistent flow of new customers. The past few years have been challenging,...

Automotive Industry Automotive Marketing Customer Engagement Driving Growth

The Five Must-Read Automotive Articles from 2023

December 28, 2023 By Aimi Gundersen

2023 was filled with so many changes and adjustments in the Automotive industry, and Better Car People kept you updated and informed! Below are the five most read blog articles of 2023, discussing...

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