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Industry Updates

Keeping you informed and educated with real time automotive trends and data. Our team of experts has
the experience and knowledge you need to help lead your dealership to the next level.

Automotive Industry Strategy

Top 4 Benefits of OnStar for Dealerships

January 31, 2024 By BCP Editorial

Developed by General Motors (GM), OnStar was the automotive industry’s first embedded connected car system, debuting in 1996 in select Cadillac models. Vehicle diagnostics, the OnStar feature that...

Automotive Industry Automotive Marketing Strategy Driving Growth

2023 Dealer Benchmark Report

January 29, 2024 By Aaron Kleinhandler

Better Car People is all about 360 Customer Engagement. Our focus is to make the customer experience seamless across any channel and helping dealers improve on this and sell more cars. That is why I...

Automotive Industry Service Tips

Top 6 Service BDC Department Goals for 2024

January 24, 2024 By BCP Editorial

With the holiday season complete, now is the time many car dealerships reflect on the past year and plan for the year ahead. For service departments, it’s also a great time to implement new processes...

Automotive Industry Sales Tricks

How to Get More Auto Sales Leads in 2024

January 23, 2024 By BCP Editorial

The auto sales industry runs on leads. While repeat customers are important, your dealership is ultimately powered by a consistent flow of new customers. The past few years have been challenging,...

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