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Industry Updates

Keeping you informed and educated with real time automotive trends and data. Our team of experts has
the experience and knowledge you need to help lead your dealership to the next level.

Recent Posts:

Automotive Industry Automotive Marketing Customer Engagement Driving Growth

The Five Must-Read Automotive Articles from 2023

December 28, 2023 By Aimi Gundersen

2023 was filled with so many changes and adjustments in the Automotive industry, and Better Car People kept you updated and informed! Below are the five most read blog articles of 2023, discussing...

Automotive Industry

Amazon-Hyundai Partnership: Revolutionizing Car Buying

December 11, 2023 By Aimi Gundersen

For years dealerships and OEMs have discussed the “Amazon Experience,” and brainstormed ways to make the automotive buying process have the click to purchase ease for the consumer. In a...

Automotive Industry Customer Engagement Appointment Setting

Digital Marketing & Customer Experience for Automotive Dealerships: A 2024 Guide

November 28, 2023 By Aimi Gundersen

In today's digital age, dealerships must evolve and adapt to the ever-changing landscape of consumer behavior. Our dependence on the internet has significantly altered the car-buying journey, making...

Automotive Industry

Enhancing Your Automotive Dealership's Digital Presence this Holiday Season

October 30, 2023 By Aimi Gundersen

As the holiday season approaches, it's important for dealerships to recognize the increasing effects of their dealership's digital presence and online lead engagement. With online shopping on the...

Automotive Industry Customer Engagement

3 Easy Steps for Digital Success

September 27, 2023 By Aimi Gundersen

There have been many pivots and changes in the automotive world, and they have left many of us looking for a game plan for success. Our old way of doing things needs updating and must include digital...

5 Star Reviews Matter | Here's How to Get More

August 29, 2023 By Aimi Gundersen

If you are not monitoring your online reviews and your reputation score, now is the time to start. Amazon and Google have conditioned us to look at reviews first and foremost. Think about the last...

5 Reasons Video WINS in the Service Lane

July 24, 2023 By Aimi Gundersen

If you are running a dealership or dealer group, it's always crucial to look for ways to enhance your customer relationships and increase revenue. One of the most effective ways to do so is by...

Automotive Industry Customer Engagement Driving Growth

Customer Engagement Journey | Win with Impeccable Engagement

June 26, 2023 By Aimi Gundersen

The online purchasing process and digital retailing have made purchasing a car more convenient and personalized, but how many dealerships are truly selling vehicles online?

Automotive Industry Customer Engagement Driving Growth

Unlock More Opportunities from Your BDC

May 26, 2023 By Aimi Gundersen

Running and managing a successful Dealership Business Development Center (BDC) is essential for any automotive dealership. BDCs are the bridge between customers and dealerships, helping to secure...

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