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Aimi is the Sr. Director of Digital Strategy at Better Car People. Along with her love of writing content and cultivating relationships in automotive, she is passionate about helping people, cooking, and her boxer Tyson.
If you are not monitoring your online reviews and your reputation score, now is the time to start. Amazon and Google have conditioned us to look at reviews first and foremost. Think about the last...
If you are running a dealership or dealer group, it's always crucial to look for ways to enhance your customer relationships and increase revenue. One of the most effective ways to do so is by...
The online purchasing process and digital retailing have made purchasing a car more convenient and personalized, but how many dealerships are truly selling vehicles online?
Running and managing a successful Dealership Business Development Center (BDC) is essential for any automotive dealership. BDCs are the bridge between customers and dealerships, helping to secure...
A successful business development center (BDC) is essential for any dealership, providing a direct connection to customers’ needs and desires. The first engagement prospects have with your dealership...
March Madness should be a holiday. Everyone is watching the games anyway, so why not go ahead and just make it official?
Just Sayin’.
I have been thinking about how the great teams, the dynasties,...
Personalization is the key to long lasting relationships. And what better month than February to discuss building personalized relationships with customers that win them over and last? And what...
If you have gotten used to sparse new inventory, immediate turns on vehicles, and almost non–existent floor-plans, you may want to sit down.
Here we are again–ready to say goodbye to one year and welcome a new one. A year that holds new opportunities, new approaches, and new vision. BCP is here to help guide you through all the new, while...
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