2023 was filled with so many changes and adjustments in the Automotive industry, and Better Car People kept you updated and informed! Below are the five most read blog articles of 2023, discussing...

For years dealerships and OEMs have discussed the “Amazon Experience,” and brainstormed ways to make the automotive buying process have the click to purchase ease for the consumer. In a...

In today's digital age, dealerships must evolve and adapt to the ever-changing landscape of consumer behavior. Our dependence on the internet has significantly altered the car-buying journey, making...

As the holiday season approaches, it's important for dealerships to recognize the increasing effects of their dealership's digital presence and online lead engagement. With online shopping on the...

There have been many pivots and changes in the automotive world, and they have left many of us looking for a game plan for success. Our old way of doing things needs updating and must include digital...

If you are not monitoring your online reviews and your reputation score, now is the time to start. Amazon and Google have conditioned us to look at reviews first and foremost. Think about the last...

If you are running a dealership or dealer group, it's always crucial to look for ways to enhance your customer relationships and increase revenue. One of the most effective ways to do so is by...

The online purchasing process and digital retailing have made purchasing a car more convenient and personalized, but how many dealerships are truly selling vehicles online?

Running and managing a successful Dealership Business Development Center (BDC) is essential for any automotive dealership. BDCs are the bridge between customers and dealerships, helping to secure...

A successful business development center (BDC) is essential for any dealership, providing a direct connection to customers’ needs and desires. The first engagement prospects have with your dealership...

March Madness should be a holiday. Everyone is watching the games anyway, so why not go ahead and just make it official?

Just Sayin’.

I have been thinking about how the great teams, the dynasties,...

Personalization is the key to long lasting relationships. And what better month than February to discuss building personalized relationships with customers that win them over and last? And what...