A successful business development center (BDC) is essential for any dealership, providing a direct connection to customers’ needs and desires. The first engagement prospects have with your dealership...

Here we are again–ready to say goodbye to one year and welcome a new one. A year that holds new opportunities, new approaches, and new vision. BCP is here to help guide you through all the new, while...

The automotive landscape has continued to develop, grow, and shift throughout 2022. The virtual retailing process is a mainstay in automotive’s digital transformation, and this is much more than just...

More and more car shoppers are beginning the process of purchasing a vehicle online. This Digital Transformation is not surprising given that the ease of online shopping provides so many benefits to...

Regardless of what OEM or brand you work with, mystery shops have either returned or become more important in 2022. With money tied to performance, it can be a chore to ensure that every aspect of...

Lead Response is generally the first and most important contact with a potential buyer and can set the tone for the entire relationship.  

Fluidity. Flexibility. These are two words that describe every successful dealer in the post-2020 era. Nostradamus himself could not have predicted all that 2020 and 2021 brought, including an...

How many of you have been in the industry for more than a decade? If you are raising your hand, then you remember the pure and fierce focus on lead response time. There were entire products created...

Automotive Marketing, both sales and aftersales, is incredibly dynamic. The only constant is change, and you need to stay ahead of all the trends. There are many resources that can keep you “in the...