Customer Stories: Les Stanford

About les stanford:

Les Stanford Chevrolet Cadillac, a leading name in Detroit's automotive scene, sought to elevate their customer engagement and streamline lead responses. They turned to Better Car People to make this a reality.

The GOAL:

The primary aim was clear: boost customer interaction and manage email leads more efficiently to enhance the dealership's performance and customer satisfaction.

Our Solution:

Les Stanford didn't just want to tweak
their customer service; they wanted to revolutionize it. Here's how they did it
with Better Car People by their side:

2010: Les Stanford became the first dealership to implement Better Car
People's Overnight BDC, offering 24/7 customer inquiry responses.

2013: To efficiently handle OnStar leads,
Les Stanford integrated the DMN Response, easing the service team's workload.

2018: The Virtual BDC was adopted,
ensuring consistent customer experiences and operational continuity, especially crucial during COVID-19 lockdowns.

As a result:

Les Stanford met big-time standards, snagging extra perks from General Motors and setting a new bar for being there for customers day and night. The new systems made life easier for the staff and kept the service top-notch, saving money and keeping sales going strong even in tough times.

Enhanced Service

Opportunities

Continuous

Lead Response

Operational

Efficiency

Enhanced Service

Opportunities

Cost-Effective

Operations

Our clients

SAY IT BEST

Our Ford Direct secret shops have improved greatly, with some scores over 100%!

Heather Carlton

Better Car People has been a wonderful partner to our dealership.

Joe Smith

Better Car People is nice to have for a quick response.

Rachel Lette

Better Sales BDC is just one
part of dealership success.
Discover more.

One Sales Engine.
Every Opportunity Covered.

Better Sales Engine Built to convert leads to appointments. Designed to scale. Backed by automotive professionals.
Integrates AI, people, and processes into one modular platform—covering every aspect of the sales journey from first
engagement to sale. The complete automotive sales engagement solution from Better Car People.

Automation that brings more
customers, and more profit,
into your service lane.

The Better Service Engine is a modern fixed ops growth platform built to convert opportunity into revenue—without overwhelming your team.
Whether it’s responding to a connected car alert, handling every inbound call, converting declined ROs, or activating aging customer lists,
the Better Service Engine ensures every lead is worked, every appointment is captured, and every bay is filled.

Book a Meeting

Unlock Expert Training &
Boost Your Customer Retention

Harness the power of expert training to enhance customer engagement, increase retention,
and skyrocket dealership revenue, as well as encouraging loyalty with benefits that set your dealership apart.

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Better Sales Engine Powered by Better Car People.

Better Sales BDC

Sales AI

First Response

Sales Campaigns

Sales Re-engage

BDC Insights

Service to Sales

Better Service Engine Powered by Brooke.

Better Service BDC

Service AI

Service Connections

Service Campaigns

Service Re-engage

Better Training & Retention Engine Powered by Proactive.

Better Training

Masterclass

Onsite Training

Total Store Assessment

Virtual Performance Coaching

Loyalty

Why Better Сar People

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