Customer Stories: Mike Patton Ford

About this study:

Mike Patton Ford, a community-focused dealership in LaGrange, GA, partnered with Better Car People to overhaul lead management. This case study (dated October 16, 2025) covers a nine-month period in which the program handled 2,016 incoming leads.

The GOAL:

Reduce lead response times, create consistent follow-up across channels, and free the sales team to focus on closing by ensuring every inbound opportunity was quickly qualified and worked.

Our Solution:

Better Car People implemented a fully managed Better Sales BDC staffed by U.S.-based automotive specialists who handled every incoming lead via phone, text, and email, seven days a week. The service integrated with the dealership’s CRM to ensure full visibility and tracking of each interaction. A persistent 90-day follow-up cycle—backed by a blend of live agents and Sales AI—meant leads received immediate, personalized responses and were systematically nurtured through the entire sales cycle. This approach qualified prospects before in-store visits, kept conversations moving, and freed Mike Patton Ford’s sales team to focus on selling.

As a result:

Out of 2,016 total leads, Better Sales BDC achieved 1,115 engaged prospects (a 55% engagement rate). The program generated 28,342 total activities across channels and created 1,175 meaningful engagement opportunities (reported as 58% of outreach). The team set 361 confirmed in-store appointments—20% of all leads and 32% of engaged prospects—and maintained an average response time of 1 minute, 15 seconds. Together, these results improved showroom traffic quality and conversion potential while allowing the dealership to scale lead volume without adding internal headcount.

24/7 U.S.-Based
Agents

Dedicated specialists handling calls, texts, and emails every day.

CRM Integration
& Visibility

All interactions logged for tracking and follow-up.

90-Day Persistent Follow-Up

Systematic nurture process to keep leads warm.

Sales AI +
Live Agents

Instant, personalized replies that move prospects toward appointments.

Our clients

SAY IT BEST

Better Sales BDC became an extension of our team — every conversation handled professionally and every lead worked to its full potential.

Mike Patton Ford

Better Sales BDC is just one
part of dealership success.
Discover more.

One Sales Engine.
Every Opportunity Covered.

Better Sales Engine Built to convert leads to appointments. Designed to scale. Backed by automotive professionals.
Integrates AI, people, and processes into one modular platform—covering every aspect of the sales journey from first
engagement to sale. The complete automotive sales engagement solution from Better Car People.

Automation that brings more
customers, and more profit,
into your service lane.

The Better Service Engine is a modern fixed ops growth platform built to convert opportunity into revenue—without overwhelming your team.
Whether it’s responding to a connected car alert, handling every inbound call, converting declined ROs, or activating aging customer lists,
the Better Service Engine ensures every lead is worked, every appointment is captured, and every bay is filled.

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Harness the power of expert training to enhance customer engagement, increase retention,
and skyrocket dealership revenue, as well as encouraging loyalty with benefits that set your dealership apart.

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Sales Re-engage

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Service to Sales

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Better Service BDC

Service AI

Service Connections

Service Campaigns

Service Re-engage

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Total Store Assessment

Virtual Performance Coaching

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