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Industry Updates

Keeping you informed and educated with real time automotive trends and data. Our team of experts has
the experience and knowledge you need to help lead your dealership to the next level.

Automotive Industry Automotive Marketing Marketing Metrics Driving Growth

Increase Dealership Traffic and Leads Without High Spend

July 27, 2021 By BCP Editorial

In times of low inventory, marketing dollars are the first thing dealerships feel the need to cut. Since 2020, this has been the discussion throughout automotive, but the reasoning has changed...

How to Win with Google My Business Part 2 | Breaking Out the Service Department

July 21, 2021 By BCP Editorial

In a previous post, we discussed why Google My Business needs to be top of mind for every dealer, and some ways to ensure it is properly optimized. The next step to optimization and local search...

Automotive Forecast: What to Look For and Actions to Take

July 9, 2021 By Aimi Gundersen

2021 has been a record setting year in automotive for various reasons. We have been challenged to dive into new sales methods, faced unprecedented inventory issues, and seen record setting sales...

Gratitude Campaign

June Gratitude Spotlight | Wellspring Multi-Service Centers & Coastal Volkswagen/Nissan

July 1, 2021 By BCP Editorial

Each month in 2021, Better Car People spotlights one dealership and a local charity of their choice through our new Gratitude Campaign. Better Car People donates $1,000 to the charity in the name of...

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